5 Tips For Growing Your Facebook Page Organically
You know that your business needs a Facebook page to succeed in today’s digital world, but you probably don’t have the time or energy to invest in creating and populating an official Facebook presence. However, your competitors do and that is putting them at a disadvantage.
And while you may feel like starting from scratch will be easier than taking the slow road with your existing personal profile, it’s actually much more challenging. You can’t simply switch to a business page and expect people to follow; they won’t even see it unless you spend money boosting visibility first.
But even if you can’t switch over right away, there are ways to grow your organic following on Facebook so that when you are ready for business-level interactions, you won’t have as big of a hill to climb. With these five tips, growing your followers organically will be easy as pie:
Create engaging content routinely
The best way to keep your Facebook page in front of your audience is to regularly post fresh content. That doesn’t just mean sharing pictures of your employees having fun at the office, though; it means creating content that is relevant to your customers’ interests—content that they will actually want to read.
When you regularly post engaging content, you’re keeping your page fresh in your followers’ minds and keeping them wanting more. You’re also making a statement and showing that your company is active and engaged.
If you’re not sure what kind of content to post, start by researching your target audience and seeing what kinds of things they engage with.
Don’t be afraid to run ads
As we mentioned, it is going to cost you some money to boost your organic reach on Facebook. While you can certainly invest in boosting posts and boosting your organic reach over time, you can also jumpstart the process with paid advertising.
If you don’t want to invest in ads right away, that’s fine. However, there are a few things you should know before dismissing them altogether. You don’t have to spend a fortune on ads to see results. In fact, you can start small and scale up as your page grows.
And while you may worry that you’re wasting money if the page doesn’t grow as quickly as you’d like, remember that you’re investing in the future. You’re planting the seeds that will lead to consistent business growth.
By investing in ads now, you’re likely to see results much faster than if you grow organically. Plus, once your ads come to an end, you’ll have to start all over again.
Ask for what you want
If you want people to find and follow your Facebook page, you’ve got to ask for it. That doesn’t mean you should go on and on about how amazing your page is and how many followers you’d love to have. It means you should ask your customers and followers to like your page and follow it.
You can’t do this on your page because you don’t have any followers there. However, you can do this on your other social media profiles. Whenever you make a post, ask your followers to like your Facebook page.
Whenever you are responding to a customer or engaging with someone online, ask them to like your page. While it may seem spammy when you start doing it, it is necessary if you want to grow your page quickly.
Use Facebook’s Built-In Organic Strategies
While you’re creating engaging content and asking for follows, don’t let your posts go unnoticed. Read up on Facebook’s best practices for growing your page organically.
Remember to vary the amount of text in your posts. Not every post needs to be a lengthy blog post; sometimes, a single image post will suffice.
Keep in mind that your posts should be consistent with your brand. You don’t want to show up with random posts and have people wondering what your page is all about.
That being said, don’t be afraid to experiment and try new things. If you follow these tips, you’ll be on your way to growing your page organically and without spending your life savings.
Once your page is growing, you’ll need to build a community. A community is made up of people who are interested in your brand and are able to engage with each other and with you. You want your Facebook page to be a place where people can interact with each other and feel like they are part of something special.
One way to do this is by hosting regular Facebook Live video chats. These video chats can be about anything related to your industry, and they are a great way to connect with your customers on a more personal level. They can help you build a reputation as an industry expert and they are also a great way to generate new leads by offering coupons, special promotions, and other incentives to customers who participate in your Facebook Live video chats.
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