Affiliate Marketing: The Top 10 Products to Promote
A strong affiliate marketing strategy begins with identifying the right products to promote as an affiliate. This will not only help you target the right audience, but also drive profitable affiliate marketing campaigns that lead to recurring affiliate marketing income.
And let’s face it: Promoting irrelevant or untargeted products is a quick way to fail at affiliate marketing. After all, why would anyone buy something they don’t need or want, simply because you recommended it?
With that in mind, here are some of the top selling (and most profitable) products to promote as an affiliate and drive traffic to your affiliated links.
Consumer packaged goods (CPG)
Consumer packaged goods (CPG) are products that are sold to end users in pre-filled containers or packages. Some of the most popular CPG products include health and beauty products, cleaning supplies, baby wipes, and paper towels. Since CPG products are often used on a daily basis, they’re often purchased in bulk and stored in a pantry or cabinet.
CPG products are a great choice for affiliate marketers because of their high price point and evergreen nature – they’re relevant year-round and there’s a variety of products to promote. If your site or audience targets women, CPG products are a particularly good choice since many women shop for their whole family and household.
Widely-recognized brands in the CPG space include Huggies, Pampers, Kimberly-Clark, Cottonelle, and Bounty. Widely-recognized CPG brands are great for affiliate marketing since they already have a large and loyal customer base.
Electronic and computer hardware
Electronic and computer hardware products are a wide category that includes everything from computer mice and keyboards, to headphones, speakers, and smart home devices. The goal of this type of product is to improve your quality of life by improving the functionality of your computer and/or smartphone.
Electronic and computer hardware products are a great choice for affiliate marketers because they are frequently bought by computer and smartphone users. In fact, some of the most popular electronic and computer hardware products include computer mice, computer keyboards, and computer monitors.
Electronic and computer hardware are also often purchased in bulk or in large quantities, which means each sale is likely to be profitable. In fact, some of the largest affiliate marketing campaigns in recent years have been in the computer and electronics category – including the Amazon Echo and Logitech.
Education and learning
The education and learning category includes everything from skill-building courses to online accredited degrees. The goal of this category is to educate and prepare customers for various activities, including careers and entrepreneurial endeavors.
Food and dining
Food and dining products are a great choice for affiliate marketers because they’re relevant year-round and one of the few product categories that are always in high demand. Food and dining products include everything from kitchen appliances to cookbooks and dining sets, and are relevant to people of all ages and lifestyles.
Games and entertainment
The games and entertainment category involves products related to gaming and entertainment, including video games, consoles, DVDs, and books. The goal of this category is to provide customers with entertainment, whether it be through console gaming, reading books, or watching DVDs.
In fact, some of the largest affiliate marketing campaigns in recent years have been in the games and entertainment categories, including Xbox and PlayStation.
Health and fitness
The health and fitness category includes products related to wellness and fitness, including gym bags, gym equipment, athletic apparel, and diet and nutrition supplements. The goal of this category is to motivate people to be healthier and fitter by helping them better organize their routines and equipment, and purchasing products that help them eat healthier.
In fact, some of the largest affiliate marketing campaigns in recent years have been in the health and fitness categories, including Amazon.
Home and living
The home and living category includes products related to home décor and furniture. The goal of this category is to help improve your living space by purchasing new furniture, décor, and other items.
In fact, some of the largest affiliate marketing campaigns in recent years have been in the home and living categories, including Amazon and Wayfair.
Marketing, advertising, and SEO services
The marketing, advertising, and SEO services category includes products related to online marketing, advertising, and search engine optimization (SEO). The goal of this category is to help businesses with their online marketing efforts through services like search engine optimization, content marketing, and paid advertisements.
In fact, some of the largest affiliate marketing campaigns in recent years have been in the marketing, advertising, and SEO services categories, including Amazon and SEMrush.
Travel and resorts
The travel and resorts category includes products related to travel, including airfare and hotels. The goal of this category is to help customers find the best deals on travel arrangements, such as flights and hotel accommodations.
In fact, some of the largest affiliate marketing campaigns in recent years have been in the travel and hotels categories, including Expedia and TripAdvisor.
Affiliate marketing is a great way to make money online, but you need to drive traffic to your affiliate links in order to earn money. This means you can’t promote random products, but need to focus on promoting products that are relevant to your audience and will result in affiliate sales.
That said, don’t forget to account for product demand and sales volume when deciding on what to promote as an affiliate