Do you get paid for Facebook video views? All you should know
If you've ever tried to make money on Facebook, you've probably heard that views don't matter. That's true—but not for the reason you might think. You don't get paid for video views on Facebook itself; instead, advertisers pay when people watch an ad in or before your video. And if your videos are getting tens of thousands of views but no clicks through? It doesn't mean they're worthless!
Sometimes people will watch a video without interacting with it at all—and that's something that can help boost your earnings too (though not as much).
You do not get paid for video views on Facebook
You get paid when someone watches an ad in or before your video.
The short answer is no. You don't get paid for video views on Facebook. You get paid when someone watches an ad in or before your video.
If you're wondering how this works, it's actually pretty straightforward: The more people watch your video, the more likely they are to see a certain ad that you've placed on it—and the more money you make from that advertisement.
This means that if a viewer watches even just 10 seconds of one of your videos and then clicks on another tab (like their newsfeed), they still count as "viewing" the ad, even though their eyesight was not actively focused on it for any significant amount of time.
You won't be able to tell how many times someone has watched your video by looking at its view count; those numbers only reflect total use across all platforms (e.g., desktop computer users viewing via Facebook app versus mobile-only users).
You don't necessarily have to have people click on the ads in your video to make money
So, do you get paid for Facebook video views?
In short: yes! But it's a little more complicated than that.
You get paid when someone watches an ad in or before your video. You don't have to have people click on the ads in your video to make money through this program. Watch time is measured by how long an individual watches a video from start to finish, regardless of whether they actually interact with any ads (like clicking through or turning off sound).
You'll also receive payment for impressions—views where people are watching but not interacting with ads at all—but because there are fewer impressions than total views, those payments are lower on average than clicks and interactions combined.
The amount you get paid per 1,000 views depends on what type of account you have (businesses can only use Pages; personal accounts must be individuals). The average CPM—the cost per thousand views—for non-branded content is $7-$9 as opposed to branded content which has an average CPM of $11-$13 due to higher consumer demand for branded content.
It's important to remember that your ad is the only way you can make money from Facebook video views, so it's crucial that you have one. If people see your video and don't click on anything in or before it, then there's no way for them to interact with your brand or purchase products from it - which means no money for you!