Facebook or Twitch: Who Pays More?
Even if you’ve never watched a video of someone playing video games, you’ve probably heard of Twitch and Facebook both offering opportunities for streamers to monetize their streams. However, given they are two of the biggest social media sites in the world right now, it can be difficult to choose which one is better suited to an aspiring gamer. Which social network pays more: Facebook or Twitch? Let’s take a look at some pros and cons of each platform to see which is best for you as an online broadcaster.
What is Facebook?
In a nutshell, Facebook is a social networking site that allows users to connect with each other based on common interests and connections. You can use it to keep in touch with friends and family, following their daily lives and sharing photos, videos, etc. Facebook is also a great platform for businesses to promote their products and services, or artists to share their creative work.
As a social networking site, Facebook also offers monetization opportunities for users to make money from their content. You can create an account and start sharing photos and videos with your friends, or create a business page to advertise your products.
What is Twitch?
Twitch is a video streaming platform that focuses on video games. Twitch users can create accounts and stream their gaming sessions live to other users. Twitch is unique in that viewers can interact with the streamer by sending them tips and messages during the stream.
Twitch also allows users to create and monetize their own video game streams. This means if you are particularly skilled at video games, you can stream your play on Twitch, and people from all over the world can tune in and watch you play.
Which Platform Pays More: Facebook or Twitch?
Facebook and Twitch both have potential to earn you money as an online broadcaster. However, when it comes to which platform pays more, Twitch takes the lead. Twitch offers a special partnership program, Twitch Partners, to their top broadcasters. This program allows top streamers to earn money off their streams through Twitch’s Partner Program.
The Twitch Partner Program offers special benefits to partnered streamers, including special branding, subscription badges, sponsorships, and more. When it comes to monetizing your content, Twitch offers streamers the option of displaying ads or allowing viewers to send them “rewards”, such as gift cards or merchandise, in exchange for watching their stream.
Pros of Streaming on Twitch
- High Earning Potential - Twitch is one of the top video streaming sites in the world, meaning a large number of users will be able to view and interact with your content. This means you have the potential to earn a lot of money from your channel.
- A Variety of Ways to Make Money - Twitch offers partnered streamers a variety of ways to make money on their channel, including through ads and donations from viewers. This means you’ll have a lot of opportunity to earn cash.
- Easy to Connect with Fans - Twitch allows you to easily connect with your fans and let them participate in your stream. You can let your viewers request a game for you to play, or use chat to communicate with them.
Cons of Streaming on Twitch
- Twitch Isn’t Great for Creating a Brand - Twitch is an exceptional platform for live gaming streams, but it’s not the best option for creating a brand and publishing content regularly. Twitch doesn’t allow you to host your own videos, instead encouraging you to link to other social media accounts. This means you won’t be able to create a consistent brand with your own videos.
- Streaming is Time Consuming - Streaming can be a very time consuming activity, particularly if you’re trying to grow your channel and get noticed. You’ll need to set aside time to practice playing your games, then time to edit and publish your streams. This means streaming can take away from other areas of your life, such as your social life or work.
Pros of Streaming on Facebook
- Facebook is Great for Creating a Brand - Facebook offers the opportunity to create a consistent brand with your own videos. You can use regular posts to create a cohesive image for your brand, and use live videos to connect with your fans more regularly.
- Easy to Start Streaming - Facebook doesn’t require near as much prep as streaming on Twitch does. You can start streaming with a few clicks, and don’t need to buy expensive equipment or software like you do on Twitch.
Cons of Streaming on Facebook
- Low Earning Potential - While Facebook is a great platform for creating a brand and publishing regular content, it’s not the best for monetization. This means you’ll be able to reach a large number of people with your posts, but you won’t be able to earn money off your channel.
- Poor Interaction - Facebook doesn’t allow viewers to send tips or gifts to their favorite broadcasters like Twitch does. This means you’ll have less interaction with your fans and lower potential to earn money from your channel.
As you can see, Facebook and Twitch each have their own pros and cons for would-be broadcasters. If you’re looking to make money from your content, Twitch is the clear winner. It offers a great way to connect with fans and make money from your channel. However, if you’re looking to create a brand and share consistent content, Facebook is the way to go.
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