How Many Followers Do You Need to Make Money?
Anyone who has used social media will know that the amount of followers you have is a big factor in how much to monitor and grow your profile. But what does that mean in monetary value? How much do followers actually mean when it comes to making money?
Given the popularity of social media, it’s no surprise that influencers are making millions by posting pics online. And while there are many different factors at play here, one of the biggest indicators of success is how many followers they have.
Having a lot of followers means they can charge more for sponsored posts and collab videos – but how many exactly do you need before you start seeing some real cash? Let’s take a look...
How much do Instagram followers really matter?
The most important thing to note here is that follower count is not the only factor that goes into how much an influencer makes. Engagement rate and average post views are also very important. Instagram is a very visual platform, so people are more likely to be drawn to an account with high-quality, engaging content.
That being said, follower count is a very important metric when looking at Instagram. Engagement rate and post views only matter if you have followers to engage with your content.
Additionally, follower count has been shown to be a good predictor of future success. If someone is gaining a lot of followers quickly, it’s likely they’re going to keep growing at a consistent rate.
How to make money on Instagram with 1 million followers
If you’re aiming to make money with your Instagram account, you’ll probably need to hit around 1 million followers. At this point, you’ll be able to charge brands anywhere between $15,000 and $50,000 for a single sponsored post.
In exchange for this, the brand will get a shout-out in the caption and a link to their website in the bio. These posts are extremely effective, as the influencer will likely have a very engaged audience who trusts their opinion.
At this point, if you want to scale your account even more, you could start looking at collabs with other influencers. This will usually involve a team of two to three people creating a post together and tagging each other in the caption.
How much do Instagram followers earn?
The amount of money followers can earn you will vary greatly, depending on the amount of followers you have. Below is a list of average follower amounts and the amount of money you will receive for a sponsored post.
Instagram followers $50 $100 $150 $200 $250 $500 $750
As you can see, the more followers you have, the more you’ll be able to charge for a sponsored post. If you have one million Instagram followers, you could make as much as $50,000 for a single post.
With the right follower base, you could even make a living off of sponsored posts alone. If you have one million followers, you could make as much as $50,000 for a single post.
1 million followers and up: Company endorsements
Once you hit 1 million followers, you’ll also be able to receive endorsements from brands and companies. These will usually be in the form of a photo holding or using the product in an Instagram story.
This is a very common way for influencers to make money, but it’s not as lucrative as a sponsored post.
Not only does it pay less, but it also has a lower click-through rate and is therefore less effective.
2.5 million followers and up: Brand Sponsored Posts
If you have 2.5 million followers or more, you’ll be able to charge around $10,000 for a sponsored post. This is a much lower rate than the $50,000 you could get with a million followers, but it’s easier to get.
This is because you’ll have a much lower follower base, which means companies are more likely to be able to afford you.
7.5 million followers and up: Influencer Exclusive Brands
The most exclusive collabs are usually reserved for influencers who have a very large following. If you have 7.5 million followers or more, you’ll likely be offered one-off contracts for exclusive partnerships with brands.
These partnerships will grant you access to new products before anyone else and allow you to keep the products for free in exchange for a single Instagram post.
Instagram has become the premiere social media platform for sharing your life with the world. Not only is it a great way to connect with others and express your creativity, it can also be a way to make money.
The more followers you have, the more money you’ll be able to make with sponsored posts. As you can see above, you can make a lot of money with a high follower count. With that being said, it is essential that you maintain and grow your following to ensure that you have a consistent source of income for years to come.