How much money can you make from 1 million Facebook views?

It is no secret that Facebook video views are on the rise. As of June 2017, there were an average of around 1 billion views on Facebook each day. And with the recent changes to their video algorithm, the importance of video content has increased tenfold.
But how much money can you make from 1 million views? When it comes to monetizing your videos, things get a bit tricky. There is no universal answer as it all depends on your target audience and type of content. Nevertheless, using some creative thinking and testing different strategies can help you increase your ROI for any given video. Let’s take a look at some ways you can monetize your videos and make more money from that sweet, sweet view action…

Facebook Video ad monetization strategies

•  Pre-roll Ads - Pre-roll ads are the most common type of video ad on Facebook. Users are shown a short video ad before the video they clicked on starts playing. Although pre-roll ads are the most straightforward approach, many brands find them to be not as effective as other ad formats. The main problem with pre-roll ads is that they interrupt the natural flow of the content and may irritate your viewers.
•  Mid-roll Ads - Mid-roll ads are the next most common Facebook video ad format. They are placed in the middle of the video content and, just like pre-roll ads, they are a great option for established brands. However, they are a bit more disruptive than pre-roll ads, but their higher placement on the video timeline allows them to blend in better with the background audio.
•  In-feed/Sponsored Posts - In-feed ads are the most non-intrusive video ad format. They are placed in the middle of a user’s feed, so they do not interrupt the video viewing experience and don’t require any special actions from the viewer. But just because they are less obtrusive doesn’t mean they don’t work. In-feed ads are actually the most effective video ad format for brands. The bottom line here is that in-feed ads yield the highest engagement.
• The Competition - Those who engage with competitive content are the most likely to engage with your own content. This is where the competitive video ad comes in. You can place your video ad in the middle of a video of a competitor and increase your ad engagement without being too intrusive.

Facebook Ad Breaks

•  Mid-roll Ads - Mid-roll ads are the ad breaks placed in the middle of the video content. Just like pre-roll ads, they are a great option for established brands. However, they are a bit more disruptive than pre-roll ads, but their higher placement on the video timeline allows them to blend in better with the background audio.
•  In-feed/Sponsored Posts - In-feed ads are the most non-intrusive video ad format. They are placed in the middle of a user’s feed, so they do not interrupt the video viewing experience and don’t require any special actions from the viewer.
• The Competition - Those who engage with competitive content are the most likely to engage with your own content. This is where the competitive video ad comes in. You can place your video ad in the middle of a video of a competitor and increase your ad engagement without being too intrusive.

Product Integration

Product integration is a form of sponsorship where you promote a product or service in your video content. You can place the product in the video’s background or include the product in the storyline. This is a really effective way to monetize video content, especially if you are promoting a product or service that is related to the niche of your video content.

Product integration sponsorship is an ideal way to monetize your video content if it is related to travel, fashion, beauty, food, or fitness.

Facebook Live Sponsorship

Sponsoring a Facebook Live event is an excellent way to promote your business to a live audience. This is a great strategy for brands that have a strong online presence and want to increase their brand awareness through social media.

When sponsoring a live event, you are likely to reach a highly engaged audience. In fact, engagement rates for live video content are three times higher than for normal video content. Sponsoring a live event is a great way to promote your business and increase brand awareness through social media.

These are just some of the ways you can monetize your video content. The important thing to remember is that you need to test different strategies to discover what works best for your brand. Which video ad format yields the highest engagement? What type of sponsored content works best for your niche?

The best strategy for monetizing your video content is to find ways to blend your ads into the content so they’re not too intrusive. This will help keep your audience engaged, and improve the likelihood that they’ll click on your ads.