How much money can you make from a Facebook star?

A Facebook Star can be the face of a product, or a new way to interact with users of your platform. There are different kinds of Facebook Stars, but the lucky few that become super popular could be worth millions. If you believe that a virtual character has the potential to become as popular as say, Pikachu, then you might want to invest in one.

A brief history of Facebook Stars

The first Facebook Stars were launched in 2016 to help users interact with their friends during live broadcasts. The most popular examples included Happy, Sad, and OMG, who were often inserted into the experiences of major TV shows.

The value of a Facebook star

The value of a Facebook star will depend on how much it can help you achieve your business goals. If a Facebook Star is the key to bringing in new users and increasing engagement, that’s the best kind of value. If it’s just a gimmick, it’s not worth anything.

How much do Facebook Stars cost?

The going rate for a Facebook Star depends on what it can do for your business. In 2016, multiple agencies were selling virtual characters for $100,000 or more.

Should you invest in a Facebook Star?

There are two questions to ask yourself before investing in a Facebook Star – do you have the budget for it, and do you believe the Facebook star has potential to become a major character in the virtual space? If the answer to both those questions is yes, then go for it.

If you think there’s a chance a character can become a pop culture icon, and can solve a problem for your business in the process, then a Facebook Star could be a worthwhile investment. Just like with any other kind of investment, though, there’s no guarantee you’ll see a return on your investment.