How much money can you make from Facebook videos with 1 million views?

We’ve all seen the stat: video is going to be the next big thing for brands and businesses. 80% of digital experiences will involve video by 2021. And so on, ad nauseam.
That doesn’t mean those stats aren’t true or that you shouldn’t make videos if you run a business. But what it does mean is that lots of brands are making videos and posting them on Facebook, Instagram and other social media channels to drive engagement with their audience.
So how much money can you make from Facebook videos with 1 million views? Well, obviously it depends on the type of video you create, who your target audience is and which platform you post it on...and there are probably loads more factors we can’t think of right now. That said, here are some indicators to help give you an idea...

Facebook ad earnings

Facebook ad earnings will depend entirely on the type of video you decide to create. Some industries will have a higher potential for earnings than others - so, for example, if you make a video about fishing reels, there’s probably not many people who are going to click on ads after watching your video.

We’d recommend making a video that stirs up some kind of emotional response - that way, you’ll get a much higher click-through-rate (CTR) and ad earnings.

There are plenty of examples of brands that have made very successful Facebook videos; Old Spice’s The Man Your Man Could Smell Like is a great example. The video has almost 50 million views and a huge amount of engagement for a Facebook video. According to Social Blade, Old Spice made $5 million from this one video.

Video audience engagement

Engagement is key to social media success for any kind of video. Whether you decide to use Facebook or Instagram (or both), engagement is likely to have an impact on the kind of earnings you can expect from your video.

Empowering people to engage by asking questions at the end of the video is a great way to drive clickthroughs, likes, comments and shares - all of which will help your video to be found by more people.

Video engagement is also used as a metric to determine how well a video has been optimised for SEO - which means that more engagement could help your video rank higher on search engines like Google.
An engagement rate of 5% is generally considered to be pretty good.

Instagram ad earnings

As with Facebook ads, the type of video you create will determine how much you can expect to earn from Instagram ads. Again, it stands to reason that if you make a video about fishing reels, you’re not going to get many clicks.

If you do decide to make a video, it’s worth remembering that Instagram videos don’t actually have to be videos; they can be short clips as well. That’s actually what most brands do because it gives them the opportunity to include a call to action at the end of the video.

Influencer earnings

At the moment, it’s impossible to say for sure how much you can expect to make from a single video. The only way to find out is to create a video and see what happens.
There’s been a bit of a surge in partnerships between content creators and brands in recent years, so there could be a few more lucrative opportunities out there.

There’s one thing we do know, though, and that is that if you’re going to partner with an influencer, you’re going to have to be prepared to pay a pretty penny. Brands are expected to pay, on average, $300,000 for influencer campaigns. That’s not including any fees for the person creating the video, by the way - just the cost of partnering with the person or brand in question.

There are a lot of different factors to consider when it comes to how much money can you make from Facebook videos with 1 million views. For example, if you make a video about fishing reels, you’re not going to get many clicks.

If you do decide to make a video, it’s worth remembering that Instagram videos don’t actually have to be videos; they can be short clips as well. That’s actually what most brands do because it gives them the opportunity to include a call to action at the end of the video.
We’d recommend making a video that stirs up some kind of emotional response - that way, you’ll get a much higher click-through-rate (CTR) and ad earnings. An engagement rate of 5% is generally considered to be pretty good.