How much money does a TikTok user with 7 million followers make?

It’s no secret that influencers are one of the fastest-growing segments of the digital industry. According to a report by social media marketing company VENDER, influencer marketing is set to reach an astonishing $2.5 billion in revenue this year and grow exponentially over the next few years.

Another report by Mediakix found that top creators can make up to $120,000 per promotional post.

Topic Index
  1. How does TikTok make money?
    1. How much does it cost to advertise on TikTok?
    2. How much do top TikTok creators earn per post?
    3. How Much Money Does A User With 7 Million Followers Make On TikTok?
    4. Is It Worth Paying For Influencer Content On TikTok?

How does TikTok make money?

The short answer to this question is, “We don’t know yet.” TikTok is owned by Chinese tech giant Bytedance, which also owns the viral content aggregator app, Jinri Toutiao. The company has yet to release a plan for monetizing TikTok, which has caused some concern among marketers who are eager to see how TikTok will generate revenue.

TikTok does have a freemium model, but the only in-app purchases are for TikTok Coins, which users can use to buy filters and special effects for their videos.

TikTok does not offer paid subscriptions or premium membership, which means it is unlikely that TikTok will follow in the footsteps of platforms like YouTube and Instagram, where the bulk of the revenue comes from paid subscriptions or exclusive content behind a paywall.

How much does it cost to advertise on TikTok?

The short answer to this question is that you can expect to pay anywhere between $1,000 and $100,000 per day — with the likelihood that you’ll pay toward the higher end of that range. The wide range in cost is due to several factors, including the amount of impressions you want and which types of ads TikTok offers.

TikTok offers two types of ads — in-feed and sponsored posts — and there is a significant difference between the two with in-feed ads being the cheaper option of the two. An in-feed ad will appear at the top of a TikTok user’s feed, above the user-generated content, while a sponsored post will appear below a user’s video and will have a “sponsored” label on it.

TikTok only offers one type of ad format at this time, which is a full-screen vertical banner ad. TikTok says that its system is able to optimize ad placement to ensure that maximum engagement is generated.

How much do top TikTok creators earn per post?

Unfortunately, there is no one answer to this question since there is no way to know how much each creator is being paid per post. TikTok does not make this information public and neither do influencers when they are paid to promote products on the app.

The only thing that is certain is that TikTok creators are being compensated for their posts, which means that TikTok is likely making money from advertising on the platform.

The only information we can really rely on to estimate how much TikTok creators are making per post is to look at the pay-per-engagement rates that other social media platforms like YouTube use as a benchmark. Based on our research, top TikTok influencers can make between $20,000 and $50,000 per million views on the app.

How Much Money Does A User With 7 Million Followers Make On TikTok?

Assuming that the TikTok influencer in this example is making around $30,000 per million views, the user would make anywhere between $5,000 and $15,000 per sponsored post — again, depending on the terms of the deal.

If the TikTok user posts five sponsored posts on a daily basis, the user would make around $75,000 to $150,000 per month. To get a better idea of how much the TikTok user would make in a year, multiply that monthly total by 12.

We do have to note that the numbers in this example are based on averages and do not account for the percentage that an influencer’s manager takes out of their earnings.

Is It Worth Paying For Influencer Content On TikTok?

That depends on the influencer you choose to work with and the product or service you are trying to promote. There are plenty of TikTok creators who are worth the money they are paid, but there is no way to tell who is worth their salt until you test them out. In order to find the best TikTok influencers, you will have to do some research.

Start by searching hashtags related to your product or brand, and then start looking at the users who post under those hashtags. Look at the posts these users have made in the past and try to determine what makes them a good fit for TikTok.

If you have time, you can also look at the creators who are already promoting your competitors’ products to get an idea of who you would like to work with on TikTok.

You can expect TikTok to become a bigger and bigger player in the digital marketing space over the coming years. As the app grows, TikTok will likely become a more lucrative platform for influencer marketing than sites like YouTube and Instagram.

However, TikTok is still in its infancy, and it is unclear whether the app will become a long-term viable platform for influencer marketing.

That being said, if you are interested in getting involved with TikTok influencer marketing, now is the best time to get started as the app has yet to fully saturate the digital marketing space. TikTok currently has no concrete way to monetize the app, which means that marketers have a rare opportunity to get in on the ground floor of a new and growing industry.

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