How to become a Facebook creator: a step-by-step guide
Facebook is no longer just the place to find photos of friends and family or a way to connect with old classmates. With more than 2 billion monthly active users, it’s one of the most powerful online communities and a great place to build an audience for your content.
If you have a passion for photography, videos, writing or another creative field, you can use Facebook as a platform to build an audience and monetize your work with branded content and native ads. Becoming a Facebook creator is not only a great way to share your passions but also an opportunity to find new followers while supporting causes you care about.
In this step-by-step guide we’ll show you how to become a Facebook creator by creating content, building trust among followers and adding value through branded content and native ads.
Why you should become a Facebook creator
Facebook is one of the most visited websites worldwide, with 2 billion monthly active users. It’s also one of the fastest-growing social networks, with revenue rising 54% year-over-year in Q2 2019. As a creator, you’ll be part of a growing community that’s expected to generate $75 billion in revenue by 2022.
While Facebook is branching out into many different industries, the social network has always been the ultimate platform for creatives. Artists, photographers, and videographers have used the network to share their work since its inception. Now, with the introduction of Facebook’s creator program, it’s easier than ever to become a creator.
Another great reason to become a Facebook creator is to build your own brand and find a way to monetize your work. The social network has become a hub for both personal and branded content, with users increasingly engaging with creators and brands. And with 1.7 billion daily active users, it’s an excellent place to find a wider audience.
Build an engaged audience
To become a Facebook creator, you need to build an engaged audience. The best way to do this is to create content that is both relevant and engaging. Think about what your target audience might want to see and share those passions with your followers.
For example, if your passion is photography, you may decide to share landscape images from around the world. If you are more interested in travel writing, you could write about your past experiences around the globe.
The most important thing is to make sure that your content is authentic. If you’re passionate about photography, try to make pictures that are meaningful to you rather than just posting what everyone else is doing. If you make content that’s relevant and engaging, you’ll see your following grow quickly.
Build trust with authentic content
Trust is important for any relationship, and it’s vital when it comes to building your brand on Facebook. The best way to build trust with your followers is to make sure that your posts are authentic.
This means checking facts, making sure that you are not plagiarizing and not sharing too much personal information. It also means being careful about who you choose to follow so that you're not overwhelmed by too many posts.
That being said, it’s important to engage with your followers as often as you can to show that you’re human and appreciate their support. You can do this by sharing behind-the-scenes posts, responding to comments, liking posts from others and posting polls and quizzes that your followers can engage with.
Use native ads to monetize your work
With the introduction of the creator program, Facebook has made it easier than ever to monetize your work. The social networking site now lets creators use branded content, like native ads, to generate revenue and support their content with paid sponsorships.
As a creator, you can tap into the potential of native ads by promoting your branded content through your page and connecting it with advertisers who are interested in your niche.
When you become a Facebook creator, you can create pages dedicated to your brand. These pages can host all your content, including pictures, videos and text posts, while also giving you the opportunity to include branded content.
Advertisers are increasingly interested in working with creators to promote their products and services. Becoming a Facebook creator gives you access to the Partner Program, which allows you to access the Facebook Marketing Partners portal, where you can find and pitch brands who are interested in working with you.
Facebook is more than just a social network: it’s a great place to build your brand and find new followers while supporting causes you care about. To become a Facebook creator, you first need to build an engaged audience by creating content that is both authentic and engaging.
Once you have a following, you can monetize your work with native ads by connecting with advertisers interested in your niche.
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