How to Find Out What Type of YouTube Content is In Demand

Did you know that the most-searched job title on LinkedIn in 2016 was “Content Creator”? It may not seem like a job that requires much skill, but content creation is becoming one of the fastest-growing fields.
Consequently, there are numerous people uploading videos to YouTube every day. But with so many videos on the platform, it can be difficult to stand out.
In this blog post, we will reveal insider secrets on how to create outstanding content and find out what type of content is currently in demand.

Create Content That Resonates with Your Audience

It can be tempting to make content that you think will be popular rather than what resonates with your audience – but you can’t create successful content if it doesn’t speak to your audience.
While it’s not possible to know exactly what every person will like, there are certain traits that most successful content shares.

•  It has a Unique Perspective or takes on a New Angle - Every person has their own set of interests and things that they care about. But content that offers a unique perspective or takes on a new angle will always be more interesting than something that seems generic.
•  It is Authentic - Authentic content comes from the heart. It’s the type of content that gets shared and talked about because it’s real and resonates with people.
•  It is Relevant - It’s important to create content that is relevant to your audience. If you produce content that doesn’t seem to apply to anyone, then no one will care.

Finding Out What Type of Content is Currently in Demand

One of the best ways to find out what type of content is currently in demand is to look at the current YouTube trends.

•  You can do this by visiting YouTube’s trend dashboard: www.youtube.com/trending
•  Once you are on the dashboard, select the “current” tab to see what content is currently trending.
• You can also visit websites that analyse trends in content. For example, VidIQ is a YouTube analytics tool that allows users to view data trends in content across the world.

How to Find out What type of Videos are Currently in Demand

•  You can also use social media as a tool to see what type of content is currently in demand.
•  On Twitter, search for the hashtag “#inbound” or “#contentmarketing” to see what people are currently searching for.
•  Reddit is another good tool. Simply visit the “subreddits” section and select the category that most closely matches your video type.
•  You can also use Google Trends, a tool that shows you the search volume for different keywords over time. Simply enter the keyword that relates to your video content and select the “Search” tab to see the results.

Produce Video Content That is In-Demand and High Quality

There are many different types of content on YouTube, and there are some that are in higher demand than others. However, the type of video content that is most likely to succeed is content that is high quality.

•  You may be tempted to make cheap, quick content in order to turn a profit, but nothing will kill your channel faster than poor quality content.
• Instead, put all your effort into creating high quality content, since this is what is most likely to go viral.

Ultimately, successfully creating and marketing content on YouTube is all about understanding what types of videos are currently in demand. Once you have this knowledge, it is easier to create engaging content that will resonate with your audience and lead to more views, likes, and shares.

The next step is to create a marketing strategy that allows you to reach your audience, grow your channel, and earn money from your videos. In order to do this, you will need to understand each stage of the YouTube marketing process, from creating and publishing your content to growing your channel and diversifying your revenue.