How to get paid for your Instagram Reels videos
Instagram video continues to grow and remains one of the top social media platforms for influencers. Influencers with high-quality videos get more followers and drive more product sales. But the problem is, most brands shy away from working with influencers because of their high cost of collaborating.
Now, how do you get paid for your video content as an Instagram influencer? The answer lies in selling your video content as an asset. Here are some ways to make money from your videos as an influencer:
Hint: Don't stop at Instagram
You might be making most of your Instagram videos for sale, but don’t stop there. Whenever you create a video, you have the chance to repurpose it for other social platforms. You can also repurpose that video for other types of integrations.
- You may not be able to sell the same video on Instagram and YouTube, but you can use the video as a starting point to create a new kind of content that is more advertiser-friendly.
- If you create a video for Instagram, you can use that same video for Facebook if it’s an appropriate length.
- You can also use that video as a starting point to create a longer, more in-depth video for YouTube.
Know your worth
Before you start approaching brands for sponsored content, it’s important to know your worth. You don’t have to have a huge following to make money from your Instagram account. It’s not about the number of followers you have, it’s about the engagement you’re getting.
You’ll need to have a large number of followers to be able to work with big brands. This number varies depending on the brand and the type of content they’re looking to promote. But, the higher your engagement rate, the more you’ll be worth.
You’ll want to know what your engagement rate is to determine how much you’re worth. To do this, take your follower count and divide it by your likes and comments. So, if you have 1,000 followers and you get 100 likes and comments, your engagement rate is 10%.
You’ll want to have an engagement rate of at least 5% to make money from your Instagram. On average, you can expect to make around $1 per every 100 followers. So, with an engagement rate of 10%, you can expect to make $1 for every 100 followers, or $1,000 per 1,000 followers.
Turn your instagram videos into an asset
Create a reel of your best Instagram videos and make it available to brands. Since you’ve already created the content, you don’t have to go through the process of shooting it again. This will save you time and money, allowing you to charge a higher price.
Brands will love that you’ve saved them time and money. They’ll also love that they don’t have to worry about you ever going back on the deal. It’s an easy way for brands to get access to high-quality video content that they can use.
One thing to note is that it’s not important that you only use your Instagram videos for this reel. You can also use other videos that you’ve shot. You may have shot a video with your friends or in the studio. You can also use these videos for your reel. You just need to make sure that the video is of high quality and that you have permission to use it.
Produce a sponsored video ad
An ad is an investment that brands make in your video content. They are willing to pay you upfront for the video and they promote the video themselves. This works well if you already have a following on Instagram. If you don’t, you’re going to want to find ways to build your following.
You can start a second Instagram account where you only post sponsored videos. With this, you’re not allowed to interact with anyone or leave comments. This will help you to avoid breaking any rules but will also help you to grow your following.
There are plenty of ways to have brands sponsor your Instagram video. They’ll pay you upfront for the video and then promote the video themselves. This allows you to make money from sponsored videos without having to repost them to your personal Instagram account.
Produce a sponsored IG reel
Another way to get paid for your Instagram videos is to produce sponsored reel ads. You’ll need to have a high-quality reel of your best Instagram videos to start with. This will make it easier for brands to find you online and reach out to you.
You can then create a reel ad for them to sponsor. This is a great option if you want to work with local businesses or smaller brands. You’ll want to find people who don’t have large marketing budgets so that you can charge a smaller fee.
This is similar to creating a sponsored video ad. The difference is that you’ll be posting the video as a sponsored ad and not a video. This will allow you to post the video to your personal account. You’ll want to use third-party software that makes sponsored posts look authentic. This will protect your account from being suspended.
Turn your IG Reel into an ad asset
You can also turn your reel into a sponsored ad asset. This involves creating a custom ad that includes links to the products or brands being promoted in the video. You can then sell these ads to brands. They can either pay you upfront or pay you per lead.
This is a good choice if you’re just getting started in this business. It will allow you to earn money from your reel without having to create new content. You can also use this to promote your other social accounts.
You can sell sponsored reel ads on any platform that allows you to post them. This includes Instagram and Facebook. The key is to make sure that you’re following all of the rules. You don’t want to lose your account. And brands won’t want to partner with you if you risk losing your account.
Instagram video continues to grow and remains one of the top social media platforms for influencers. Now, how do you get paid for your video content as an Instagram influencer? The answer lies in selling your video content as an asset.
Here are some ways to make money from your videos as an influencer: Create a reel of your best Instagram videos and make it available to brands, Know your worth, Turn your instagram videos into an asset, Produce a sponsored video ad, Produce a sponsored IG reel, Turn your IG Reel into an ad asset.