How to grow your Facebook followers

Today, businesses are using social media to build their brand. Marketing on social media is now a must-have for most businesses. It’s not enough to just have a Facebook page and post updates once in a while. To reach your target audience, you need the right strategy and plenty of patience.

Another tricky thing about social media marketing is that it takes time to see results. But don’t worry, we have some great tips for you! If you want to grow your followers by using Facebook as your primary platform, keep reading!

Build a community first

Before you start growing your follower numbers, you need to build a community around your brand. You can’t just randomly ask people to like your page. You first need to build trust and engage your followers to want to like your page.

A community can be created in a number of ways. You can host weekly Twitter chats, create Facebook or LinkedIn groups, or even host an in-person event. As you interact with people in the community you’ve created, you’ll start to be featured in their feeds. This will get your name out there and create a following of people who are interested in your brand.

Ask for likes and shares

This is a bit of a controversial tip as it can be seen as spammy by your followers. That said, you can use this to your advantage and try to get your friends and family to like your page. These types of posts are great for building momentum and getting your name out there in the world of Facebook.

You can also ask for shares on your posts. This is a great way to get your posts out there and seen by a larger audience. People who see your post may not know who you are. Asking them to share it with their followers is a great way to let your name be heard!

Use video to grow your Facebook followers

As Facebook has been slowly pushing towards video content, it’s become even more important to create great video content. You can use this to your advantage in a couple of ways.
When you create your posts, you can add a video rather than just a photo. This could be a behind-the-scenes look at your office or a product review. Or even a testimonial and review of your customer service.
You can also create your own Facebook video ads. This is one of the most effective ways to grow your followers, so don’t overlook it!

Run a competition or giveaway

Facebook is great for hosting competitions and giveaways. When you host these events on your page, it’ll be featured in the news feeds of your followers. This means you’ll get a lot of eyes on your page and hopefully more likes!

This is a great way to engage with your followers and encourage them to like your page. You can either host a competition to give away something from your brand or a product that is related to your business. Or you could host a giveaway of something that is not associated with your company.

Don’t forget about Instagram

Yes, Instagram is owned by Facebook, but it’s still a separate platform! Businesses often overlook Instagram when it comes to social media marketing. If you want to reach a different audience, Instagram is an excellent platform to do so!
You can offer discounts and special offers that are only available through your Instagram page. You can also host competitions and giveaways on Instagram. You can even do the same thing on both platforms and let people follow on one platform or the other!

Growth is never a quick process, especially when you have a strategy in place. With patience as your driving force, you’re more likely to see results in the long run than if you try to rush the process.
Whether you’re trying to grow your followers on Facebook or another social media platform, these tips will help get you started!