How to increase your Facebook followers

Facebook is the world’s largest social media site and continues to grow. With over 2 billion monthly users, it’s no surprise that businesses are flocking to Facebook to advertise their products, services, and company page.
However, how do you get your business page noticed? The answer is followers! Getting likes on your pages is imperative if you want people to notice you and see what you have to offer.

However, gaining followers isn’t as easy as some might think. It takes time, effort, and dedication. Here are some amazing tips on how you can increase your followers on Facebook:

Build a Solid Foundation

If you want to grow a following on Facebook, you’ll first have to have a solid foundation. Without a proper foundation, your Facebook page won’t be able to stand the test of time. Here are a few things you’ll want to consider before you jump into growing your followers.

•  Niche and Target Audience - The first thing you’ll want to do is pick a niche and target audience. Facebook Pages are meant for businesses, brands, and organizations, not just a personal profile. If you own a bakery, you wouldn’t want to post about hiking and fitness. You can use Facebook’s Audience Insights to find out more information about your target audience.
•  Branding - The next thing you’ll want to do is create a recognizable brand for your Facebook page. You want to make sure your logo, colors, and fonts are consistent across all social media platforms. A consistent look and feel across platforms creates a sense of trust and reliability.
•  Optimize Your Posts - After you’ve created a solid foundation, you’ll want to optimize your posts. This includes adding relevant hashtags and keywords, customizing your post images, and using the best times to post. You’ll want to make sure your posts are optimized for both organic and paid content.
•  Content - Finally, you’ll want to create and curate content on a consistent basis. Posting once a day is the standard for most pages, but it’s not a rule set in stone. Posting once a week or even once a month is fine depending on your business and what works best for you.

Have Quality Content

On any social media platform, you’ll notice that one of the most important aspects on gaining followers is having quality content. Not only does it help you grow your following, but also it helps with your organic reach. Here are a few ways you can have quality content on Facebook:

•  Post at Optimal Times - The first thing you’ll want to do is post at optimal times. There are a few different posts that are recommended for Facebook. Posts that include photos and videos are best for engagement and reach.
•  Create Engaging Posts - You’ll also want to create engaging posts that your followers want to engage with. Ask questions, create polls, and curate content your followers want to see.
•  Post Consistently - Finally, you’ll want to post consistently. You don’t want to overpost, but you also don’t want to under post. Posting consistently will help you build a following.

Facebook Ads

While having quality content is important, another way you can grow a following is through Facebook ads. Facebook ads are an easy way to gain followers and increase your page reach. They are basically advertisements on your page and in your newsfeed. If someone likes your page after clicking on the ad, they will be added to your page. Here are a few ways to use Facebook ads to increase your followers:

•  Create a Landing Page - If you have a business or product you’re trying to advertise, you’ll want to create a landing page. This is an easy way to grab new followers and get them on your page. Once you have your landing page created, you can use a Facebook ad to direct people to it.
•  Use Interest Categories - Another way you can use Facebook ads to gain followers is by using interest categories. You’ll want to select the interests of your target audience and then create an ad that’s appealing to them.
•  Use a Facebook Pixel - Lastly, you can use a Facebook pixel to gather information on your followers. This is a simple step that most businesses overlook. Once you have someone on your page, you can gather their information and send them offers.

Increase Brand Awareness

If you want to grow a following on Facebook, you’ll also have to increase brand awareness. This means you want your followers to know who you are and what you have to offer. You can do this in a variety of ways. Here are a few ways to increase brand awareness on Facebook:

•  Post About Your Company - The first way you can increase brand awareness is by posting about your company. Talk about your product or service, mission, and company culture.
•  Post About Industry-Related Topics - Another way to increase brand awareness is by posting about industry-related topics. You can post about trends, challenges, and emerging technologies.
•  Post About Current Events - One last way to increase brand awareness is by posting about current events. You’ll want to post about things in the world that are relevant to your followers.

Video Marketing

Another great way to increase brand awareness and gain followers is by using video marketing. Video marketing is all the rage these days and it’s a great way to get your message across and gain followers. Here are a few ways you can use video marketing to grow your Facebook following:

•  Create a How-to Video Tutorial - If you have a product or service, you can create a video tutorial that showcases its benefits to your followers. You can create a video tutorial that shows people how to use your product or service. This can be very helpful to your new followers.
•  Create an Explainer Video - You can also create an explainer video that shows your brand and what you have to offer. This is a great way to introduce your followers to your brand.

Hopefully, you’re now equipped with the knowledge, tips, and tricks for how to increase your followers on Facebook. Remember, it takes time and effort to grow a Facebook following and you can’t expect to see results overnight. With these tips, tricks, and strategies, you can be on your way to a successful Facebook page.