How to list Amazon products on your website

Amazon is the world’s largest marketplace, with an impressive 500 million customers worldwide. Amazon also has the largest third-party seller marketplace of any e-commerce platform today, which means your small business can get in on the action.
If you sell your products through Amazon, you must list them on your company website. However, this is slightly trickier than it seems. Your website visitor is not an Amazon customer; they are a potential customer from your site. You don’t want to give away all your secrets!
Any information that could tip off a person as to where they can buy your product directly from you should not appear on your website. You need to create a balance between giving enough details so people know what you sell and keeping enough information private so that people cannot find where to buy those products directly from you. Here’s how to do just that.

Topic Index
  1. Add a no-index tag to products you want to list on Amazon.
  2. List your products on your website with code.
  3. Add a show/hide function for your Amazon product listings.
  4.  Log in to your Amazon Seller Central account.
    1. Show only the necessary information for customers.

Add a no-index tag to products you want to list on Amazon.

The first thing to do is add a no-index tag to products you want to list on Amazon. This tells Google’s search engine to not add those product pages to their index, which means those pages won’t show up in search unless someone has linked to them directly.

If you add this tag to a product page, Google won’t take into account any keywords you include on that product page. That means, even if you use the same keywords on your website you use on Amazon, Google won’t recognize them.
This is good because you don’t want to inadvertently show your Amazon keywords on your website, since that could confuse your website visitor. You also don’t want to create internal links on your website that link to Amazon.

List your products on your website with code.

If your website is built with WordPress, the easiest way to list your Amazon products on your website is to list them with code. To do so, you need to:

  •  Log in to your Amazon Seller Central account.
  •  Click on "Inventory" in the left sidebar.
  •  Click on "Sell Your Products on Your Website" in the menu on the right.
  •  Click on "Product Links" in the menu on the left.
  •  Click on "Add Product Links to Your Website" in the menu on the right.

This will take you to a page where you can choose the website platform you use. Then, Amazon will generate a piece of code for you to copy and paste into your website.
- Make sure to save your code!

Add a show/hide function for your Amazon product listings.

If you want to list your Amazon products on your website, but you don’t want to list them with code, you can create a show/hide function instead. To do so, you need to:

 Log in to your Amazon Seller Central account.

  • Click on "Inventory" in the left sidebar.
  •  Click on "Sell Your Products on Your Website" in the menu on the right.
  •  Click on "Product Links" in the menu on the left.
  •  Click on "Create a Show/Hide Function for Your Product Listings" in the menu on the right.

This will take you to a page where you can choose the website platform you use. Then, Amazon will generate a piece of code for you to copy and paste into your website.
Make sure to save your code!

Show only the necessary information for customers.

When listing your Amazon products on your website, you need to show only the information that your website visitor needs to make a purchase decision.
For example, if you create a product description for your Amazon listing, do not copy and paste that description on your website. That is not only bad practice, it is also against Amazon’s terms of service.

  •  Create a new, shorter, product description specifically for your website visitors.
  •  Create a new, shorter, product title specifically for your website visitors.
  •  Create a new, shorter, product image specifically for your website visitors.
  •  Create a new product price specifically for your website visitors.

Amazon is a powerful marketplace that gives small businesses an opportunity to sell online at an international scale. However, listing your products is more than just creating a listing on Amazon. You also have to list those same products on your website—but with different information. To do so, you need to log in to your Amazon Seller account, select the "Sell Your Products on Your Website" option and generate the code or create a show/hide function that will display the Amazon product details on your website.
Aside from product information, you also need to create an about page and a contact page for your website visitor to see. Your website visitor should be able to easily identify who you are and how to get in touch with you.

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