How to Make Money on Facebook: A Guide for Growing Your Following

In this digital age, more and more businesses are looking for ways to grow their online presence. While many companies are still hesitant about joining social media sites such as Facebook, the fact of the matter is that these sites are a great way to connect with potential customers.

Moreover, as more businesses establish their own personal pages on Facebook, it is becoming an even better platform for those who want to advertise their products or services. By following the tips in this article, you can learn how to make money on Facebook and use it as a promotional tool for your business.

Decide on Your Objective

Before you get started, it’s important to decide on your objective. This will help guide your strategy, and will also allow you to measure your success as you move forward. Some common objectives for Facebook pages include:

•  Growing your audience - Growing your audience is the most important thing you can do on Facebook, since a larger audience will translate into better sales.
• Building your brand - While growing your audience is important, building your brand is crucial. What do you want your brand to be? How do you want customers to view your company?
• Generating leads and sales - Once you know how many people are seeing your posts, you can start thinking about how to turn that into sales.
• Creating a community - While this isn’t the primary objective for most businesses on Facebook, it’s a goal that many companies do have.

Create a Facebook Business Page

Before you start posting and growing your page, you need to create a business page. If you own a brick and mortar store, you can create a page for that as well. However, if you are only selling online, it’s probably best to create a Facebook page for your business.

If you already have a personal profile, you can’t switch it to a business page. Pages are intended for companies, organizations, and brands, while profiles are for individuals. To create a business page, click on the “Business” drop-down menu on the top right of any Facebook page, and click “Create a Page.”

Use Video to Grow Your Brand

Most people are visual learners, and Facebook allows you to post videos that will not only help you grow your following, but also your brand. The best way to use this to your advantage is to create a video that focuses on your brand. Different from your business page, this video should center on your brand and be something you can use across multiple platforms.

This can be as simple as an introduction to your business and a short message about why you do what you do. Posting this video to your Facebook page and your Instagram account will not only help you to grow your following, but it will also be a great branding tool.

Advertise on Facebook

Facebook allows you to target your advertisements to a specific audience. This means that you can choose who sees your ads. You can either create your own ad, or you can choose to promote your posts.
When you promote your posts, you can only target people who have already engaged with your page. You cannot target new customers with this method, but it is a great way to boost engagement with your posts.

Build an Email List

If you want to truly make money from your Facebook page, you need to start building an email list. Once you have a list of customers who have given you permission to reach out to them, you can send them emails about sales, product updates, and more.

When you actively engage with your customers, most will be happy to sign up for your email list. However, it’s important to ask for their permission first. To build your list from your Facebook page, you’ll first want to create an autoresponder.

Building a following on Facebook is easy, and the potential for success is high. However, you need to be strategic. If you follow the tips in this article, you will have a great chance of making money from your Facebook page and growing your brand.

Start by deciding on your objective and creating a Facebook business page. Then, use video to grow your brand, advertise on Facebook, and build an email list. When you follow these steps, you’ll see results, and your Facebook page will become a powerful marketing tool.