How to make money on Facebook Reels

As of Q3 2018, Facebook had 2 billion monthly active users. That’s a large chunk of the world’s population! With so many users, businesses that operate on Facebook can gain more exposure to their target audience at a cheaper cost than other social media platforms.
It’s also an excellent opportunity for marketers to advertise their brand and products. How? By making money from Reels on Facebook. Here are 5 ways you can make money on Facebook Reels:

Create Sponsored Content

One way to make money from Reels is to create sponsored content. You can opt to work with brands directly or work with an advertising agency. If you work directly with brands, it’s likely you’ll be producing content for their website. If you work with an advertising agency, you may be creating content for Facebook.
The sponsored content will be a piece of content you have created and approved by the brand or advertiser. You might be writing an article, creating a video, or even designing an image. The idea is to create content that will be appealing to your audience while also promoting the brand.

Run Advertisements

Another way you can make money from Reels is to run advertisements. You can choose to create the advertisements yourself or use an online platform like Facebook or Instagram to select advertisements for you. If you choose to create the advertisements yourself, you’ll want to be sure you follow the Facebook and Instagram ad guidelines. Doing so ensures that your advertisement won’t get rejected and that it will be seen by a wider audience.
If you prefer using an online platform to create ads for you, you’ll need to select a target audience. You can do this on Facebook or Instagram. Once you have a target audience selected, you can create an ad.
If you’re creating ads for a product or service, you can select the product or service to create an ad. If you’re creating an ad for content, you’ll need to select “create an ad” followed by “custom ad.”

Install The Facebook Audience Network

Another way you can make money from Reels is by installing Facebook’s audience network. The Facebook audience network allows you to make money from displaying advertisements to your website visitors.
This means if you have a website, you can make money from displaying ads to your audience. For example, if you run a clothing website, you can make money by displaying ads for clothing companies to your website visitors.
You’ll operate the same way as websites that are part of the Google Ad Network. You’ll need to meet certain eligibility requirements, such as having a minimum number of visitors and generating a minimum number of clicks per day.
If you’d like to install the Facebook Audience Network, you can do so from your Facebook Business Manager.

Become a Facebook Partner

Another way to make money from Reels is by becoming a Facebook partner. Becoming a Facebook partner allows you to create sponsored posts and pages.
Becoming a Facebook partner is free. However, you’ll need to meet certain requirements to be approved. These include having a profile with a verified email address, having a valid credit card, and having an address in the United States.
Once you’ve applied to become a Facebook partner, you can create sponsored posts and pages. Sponsored posts are like any other post on your page. They are visible to your audience and can be liked, commented on, and shared.
Becoming a Facebook partner allows you to create sponsored posts and pages related to any topic.

Leverage Facebook’s ad tools for Reels marketers

Another way you can make money from Reels is by using Facebook’s ad tools.
If you’re creating content on Facebook, you can use the ad manager to create ads for your content. You can create multiple types of ads for your content, such as an image ad, a video ad, or a link ad.
Ad manager allows you to select your target audience, set your budget, and create the ads. The ad manager allows you to see how effective your ad is and how much it has cost.
You can also use the Facebook pixel to track social conversions. Using the pixel allows you to track specific actions on your website, such as a purchase or a form submission.

Facebook Reels provides a platform for marketers to create and share content with their audience. In order to make money on this platform, you can create sponsored content, run advertisements, install the Facebook Audience Network, become a Facebook partner, and leverage Facebook’s ad tools for Reels marketers. With these tips, you can make money from Reels and promote your brand at the same time.