How to Make Money on YouTube: The Ultimate Guide
So you have this great idea for a video, something that you think your audience would love. You record it, upload it to YouTube and then… nothing happens. Your video isn’t going viral yet. How can you go from 0 views to 100,000 likes in 3 days? If making money on YouTube sounds like a pipe dream for you — don’t worry — we were there once too.
But it doesn't have to be that way. Making money on YouTube is possible with the right strategy and tips from experts. Let us help you get started on your journey towards monetization as well as give you some insider knowledge on what works and what doesn't when it comes to making money on YouTube.
Why video marketing is so important in 2018
Videos are the perfect medium when it comes to marketing. Why? Well, they let you tell a story, they let you show your product, they let you educate potential customers, and they help you build relationships with your audience.
If you use video as a part of your marketing strategy, you're going to get more traffic, you're going to get more leads, and you're going to get more sales. This is because people are visual creatures. People process images 60,000 times faster than text, therefore, we are more likely to retain and take action when we watch a video.
Statistics show that video marketing is growing much faster than any other form of online marketing. Investments in video marketing are expected to increase by 2020.
How to make money on YouTube
If you want to make money on YouTube, then you’re going to want to make sure that you’re uploading videos that you can monetize. There are two ways that you can do this: You can either use ads that will play before your video or display ads that are shown beside your video. The first thing is to choose a niche.
You will want to pick a niche that you’re comfortable talking about, but you’ll also want to pick something that is profitable. The easiest way to do this is to go to a tool like Google Trends and see what topics are really trending right now. You can also look at what your competitors are doing and see what topics are being discussed the most.
The next thing is to create great content. You will want to make sure that your videos are clear, concise, and that they solve a problem for your audience. You can also make money from sponsorships. If there are companies that you would like to partner with, you can reach out and see if they would be interested in sponsoring your content.
Build a brand
The first thing that you’re going to want to do is build a brand for yourself. Just like with any other business, you’re going to want to make sure that you have a nice logo, a catchphrase, and you have a nice website. The great thing about YouTube is that you can actually incorporate all three of these things into a single channel.
One perk of having a nice channel is that you can then put that channel on other social media platforms. When you’re trying to build a brand, you’re going to want to make sure that everything is consistent.
You want to make sure that your logo is the same size and that your catchphrase is in the same place on all of your social media platforms. This will help your brand become more recognizable.
Create YouTube Content Managed Partner Program (CMPMP) ads
If you’re just getting started with monetizing your videos, then you’re going to want to start with YouTube’s Managed Partner Program (CMPMP). With this program, you are able to create display ads that you can put beside your videos.
Even if you have a relatively small subscriber base, you can still make money from these ads. The great thing about CMPMP is that it’s easy to set up and you don’t have to do much to get started. You do want to make sure that your channel is advertiser-friendly so that you can start making money.
If you’re using a third-party software, like Tube Buddy, you can also create video ads that play before your video. These ads are great if you want to make a quick buck, but you only want them to run for a short period of time.
Create Display Ads
Display ads are advertisements that are placed beside your video. These ads are great if you want to make a significant amount of money from your videos, but they work best if you have a large subscriber base. These ads also work best if your videos are related to cooking, games, music, sports, and travel.
These are the topics that YouTube advertisers are looking for. Once you have these ads running on your channel, it’s important to pay attention to the metrics. You want to make sure that your click-through-rate is high, but you also want to make sure that the click-through-rate is consistent.
If there is a significant change in your click-through-rate after a few days, you might want to pause the ads.
If you want to make money from your videos, you’re going to want to make sure that they are highly visible. This means that you want to make sure that they are on as many different platforms as possible.
You also want to make sure that they are both engaging and sticky. This way, people are more likely to watch them, and they are more likely to stay on that platform. When you have videos that are high quality and high visibility, you also have the potential to rank for keywords in Google.
This means that people are more likely to find your videos organically — which means that you could make even more money from them.