How to make money on YouTube: which type of channel is more profitable?

YouTube offers a variety of monetization options. You can monetize your videos by enabling ads, linking your account with a Google AdSense account and enabling the correct content categories for your channel. Each of these has its own pros and cons when it comes to making money on YouTube. Which type of channel you create further impacts how much money you can make on YouTube.

That said, there isn’t one right answer when it comes to picking the right monetization model for your channel and content. There are many factors that go into this decision, but they all boil down to what works best for you as an individual creator – not just in the short term, but in the long run.

What type of YouTube channel is more profitable?

The type of channel you create largely impacts the monetization options available to you. Additionally, different monetization options have different payouts, so it’s important to understand which type of channel is most profitable. To help you make this decision, we’ll discuss the three major types of channels: ad-supported, partner and sponsored channel.

Ad-supported channels are the simplest type of channel to create. It’s also the most widely adopted model by YouTubers who are just getting started with the platform.

Partner channels are for YouTubers who have a significant amount of subscribers and view time. A partner channel allows for direct payments from advertisers for distributing their ads.

Sponsored channels are for YouTubers who have partnered with a brand. The brand pays the YouTuber for creating sponsored content.

Ad-Supported Channel

Ad-Supported channels are the most basic type of channel. You can create it by simply uploading premade videos and enabling the option to run ads.
This type of channel has the lowest barrier to entry and is great for beginners who are still getting their footing on the platform.
Ad-Supported channels are best for YouTubers who want to grow their channel with low to no effort. This monetization option is easy to start and requires no management on your part. As a result, it’s also the least profitable option.

Partner Channel

Partner channels are among the most lucrative options for YouTubers. That said, you need a significant subscriber base to qualify for this type of channel.
You must have a channel with a minimum of 1,000 subscribers in the U.S. or 10,000 subscribers worldwide. You also need to have a minimum of 4,000 hours of watch time within the last 12 months to partner with YouTube.

The watch time requirement ensures that you’re actively engaging with and growing your audience. It gives YouTube an idea of your potential to make money on the platform. Partner channels are great for YouTubers who want to maximize their earnings on the platform. Partner channels are more difficult to set up because they require more management on your part.

Sponsored Channel

Sponsored channels are completely different from ad-supported and partner channels. This monetization option is ideal for those who create branded content. YouTube creators who review products, do unboxings or host how-to videos can benefit from this monetization option.
This monetization option is great for YouTubers who want to work directly with brands to create sponsored content. Sponsored channels are more lucrative than ad-supported channels, but they also require more management on your part. You need to reach out to potential advertisers and negotiate contracts with them.

Video Producer Channel

Video producer channels are ideal for long-running YouTube series that require a lot of upfront investment. These types of channels are common for educational channels that produce videos on a schedule or for gaming channels that host livestreams.

With a video producer channel, you can accept payment from your viewers upfront for early access to your content. This is great for YouTubers who host long-running series or have a large upfront cost for creating new content.

Video producer channels are great for YouTubers who want to monetize their content over the long term. Video producer channels are best for those who have a large upfront cost for creating new content or have a series that runs for months at a time.

Which type of YouTube channel makes the most money?

The type of channel you create will ultimately determine how much money you can make with YouTube. That said, there isn’t one channel that outperforms the others.
There are many factors that go into how much money you can make on YouTube. These include your subscriber base, video content, views, clicks and more.

Revenue on YouTube is heavily influenced by your subscriber base. The more subscribers you have, the higher the potential for profit on YouTube. That said, there isn’t one channel that outperforms the others when it comes to scale.

You can achieve success on any type of channel on YouTube. What’s most important is that you pick the type of channel that’s best for your needs. You want to choose a channel that you can sustain in the long run.