How to plan and shoot your first YouTube video

Most of us don’t want to spend the rest of our career in a cubicle, staring at a computer screen. We want to be out there doing something and making an impact on the world. But how can you do that when most jobs require you to sit in front of a computer for most of your work day?

If you’ve been reading our blog regularly, one thing we keep stressing is that you need to build your personal brand as a content creator. The more followers and views your content gets, the higher your profile rises and the more opportunities come your way. One great way to do this is through YouTube videos – they’re like digital resume points that future employers, clients or partners can view anytime they want.

With this article, we hope to give you some ideas on how you can start creating videos and uploading them onto YouTube. Let’s get started!

Topic Index
  1. Why should you create videos for your job search?
    1. What can you talk about in a YouTube video?
    2. Equipment and software you’ll need
    3. Decide on your topic and script before shooting
    4. Shooting tips and tricks

Why should you create videos for your job search?

A lot of people don’t know that you can use YouTube to boost your job search. Why not just create a resume and cover letter? Well, one thing that’s different about creating YouTube content is that you get to show your personality.

You can give potential employers a snapshot of who you are by sharing anecdotes about your life and work experience. Videos are also great for visual learners – people who can better understand something by seeing it instead of reading about it. That’s why we always encourage job seekers to create some sort of digital footprint.

Another great reason for creating videos for your job search is that you can upload them to your website, social media profiles and even YouTube. You can promote these video links on your resume as well as send them to potential employers and clients. You can also add them to your email signature to make sure your videos are being seen by as many people as possible.

What can you talk about in a YouTube video?

You can basically talk about anything as long as it’s related to your field and the type of person you are. That said, it’s best to pick a topic that is helpful and useful to others. Topics like “why you should buy my product” or “why my company is better than others” are not helpful for anyone.

So, instead, try creating videos about how to solve common problems people face in your industry or topic. You can also talk about how to get started in a particular niche or type of business.

Equipment and software you’ll need

Before you run out and buy the most expensive camera you can find, you need to ask yourself two questions. One, how much can you afford to spend? Two, how much time can you devote to learning how to use your equipment and edit your videos?

If the answers to both of those are “plenty,” then by all means, go get the best quality camera you can afford. However, if you just don’t have the time or money to devote to becoming an expert with your fancy new equipment, then don’t fret. You can make amazing videos with just about any camera these days.

If you are committed to making videos, then you should invest in a good camera. It doesn’t have to be expensive, but you’ll get much better results with a DSLR than with a smartphone. You’ll also need a microphone, tripod and editing software.

If you don’t have the money to get all of this equipment, then check out your local used camera shops. You could also ask around at work or among your friends to see if anyone has extra equipment that you can borrow for a little while.

Decide on your topic and script before shooting

You might be tempted to just jump in front of the camera and start talking. However, that’s a really bad idea. First of all, you have no idea how long it takes to shoot, edit and upload a video. Second, you don’t know what kind of editing software to use or even how to make your video look professional.

By planning and scripting out your videos, you can get everything done faster and with better results.

Start by deciding which topic you want to talk about. After that, break that topic down into a few subtopics. For example, let’s say you want to talk about how to grow your website traffic. You can break that down into subtopics like “what is SEO?”, “SEO for beginners” and “why you should use social media.”

Shooting tips and tricks

  • Lighting: make sure your video is well-lit so people can see you and your surroundings. You can either buy a lighting kit or use natural light from a nearby window.
  • Background: remember that people will be watching your videos on their laptops or phones. You don’t want a cluttered or messy background.
  • Camera: make sure to hold the camera still and talk into the mic. You can also use your hand to cover up the mic while you move the camera. Or you can use a tripod.
  • Editing: if you don’t have any editing software, you can use YouTube’s editing tools. You can also use websites like Splice or Verge to create your videos for you.
  • Lighting: make sure your video is well-lit so people can see you and your surroundings. You can either buy a lighting kit or use natural light from a nearby window.
  • Background: remember that people will be watching your videos on their laptops or phones. You don’t want a cluttered or messy background.
  • Camera: make sure to hold the camera still and talk into the mic. You can also use your hand to cover up the mic while you move the camera. Or you can use a tripod.
  • Editing: if you don’t have any editing software, you can use YouTube’s editing tools. You can also use websites like Splice or Verge to create your videos for you.

Creating and uploading videos to YouTube is a great way to boost your digital presence and share your thoughts with the world. However, it’s important to remember that not all videos are created equal.

We recommend that you take the time to plan out your video and script before taking a single shot. This will not only help you to improve your video quality, but it will also help you to use your time efficiently.

With this article, we hope to give you some ideas on how you can start creating videos and uploading them onto YouTube. Let’s get started!

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