How to promote your Amazon affiliate links for more clicks and conversions
It’s no secret that affiliate marketing is one of the best ways to drive targeted traffic and sales for your website. If you’ve started an affiliate program on your blog, ecommerce store, or another platform, you know just how fruitful linking to specific products can be.
But many affiliates struggle with how to promote their Amazon affiliate links and increase conversion rates. There are plenty of different options out there for promoting links, but perhaps none as universal as the world’s largest e-commerce platform: Amazon.
With millions of users browsing its pages every single day, Amazon is an incredibly useful partner when it comes to promoting an affiliate link and driving traffic back to your site. In this article, we will dive into a number of ways you can promote your Amazon affiliate links in order to get more clicks and conversions. Read on and get inspired!
Write quality, informative blog posts
When it comes to getting more clicks on your Amazon affiliate links, there are few things more effective than a quality blog post. In fact, many popular affiliate marketers will promote their links in blog posts several times over the course of several months.
This will help you to slowly build up your Amazon affiliate income month over month, while also building your authority with your audience thanks to the value you provide through your content.
It’s important that the posts you decide to use to promote your links are valuable to your readers. Otherwise, they’ll click away as soon as they see the Amazon link, and you won’t make a single cent. When writing these posts, try to keep the Amazon link towards the bottom of the post.
This will ensure that your readers don’t skip right over it, but also that they don’t feel like the link is being shoved down their throat.
Use your own product(s) to promote
If you have your own product for sale on Amazon, you can use that to promote your Amazon affiliate links. By creating what is known as a “content-based ad”, you can actually use your own products as a link to an Amazon affiliate link.
When readers click on the link, it will take them directly to the product page for your item on Amazon, where they can then select the “affiliate” button and start earning commission on the sale.
This is a great way to promote your Amazon affiliate link if you have your own product to sell on Amazon. However, you will need to make sure that the product you are promoting with your affiliate link is relevant to your content. For example, if you’re writing a blog post about hiking and you have a pair of hiking boots you want to promote, you can use that as your affiliate link to buy the hiking boots on Amazon.
Host a giveaway
Another way to promote your Amazon affiliate links is to host a giveaway on your site. Many affiliate marketers like to do this around a holiday or season, but it can be done any time of the year.
When you host a giveaway, you are encouraging readers to visit your site and enter the giveaway in order to potentially win a prize. You can use the Amazon affiliate link either in the actual giveaway or on the giveaway page. This way, readers can purchase the item directly from Amazon through your affiliate link and you will start earning a commission on the sale.
When hosting a giveaway, it’s a good idea to put some restrictions on the entry, such as a requirement to leave a comment on the giveaway page with their email address. This will help you to build up your email list, which you can then use to promote future content and other affiliate links. Make sure to follow Amazon’s terms of service when hosting a giveaway on your site.
Use sponsored ads
Another way to promote your Amazon affiliate links is to use sponsored ads on Amazon’s platform. This is a great option if you want to promote certain products but don’t want to create a new blog post and/or a content-based ad around those products.
Sponsored ads are an easy way to promote specific products, especially if you’re not sure if they’re relevant to your current blog posts. You simply go to Amazon’s self-serve platform and choose the type of ad you want to run.
You can select the products you want to promote, choose your audience, and even set a daily budget for the ad. You’ll then pay for each click on your ad, but you’ll also earn a commission on any sales made through the link.
Try out influencer marketing
Another great way to promote your Amazon affiliate links is through influencer marketing. This is becoming a more and more popular way to promote affiliate links, especially thanks to the rise in popularity of Instagram stories and Facebook Messenger ads.
With influencer marketing, you partner with an individual who has a large following on social media. They then promote your product or service through their channels, often including a link to your Amazon affiliate link or product page.
You can do this through a blog post or Facebook ad on your site, or even a YouTube video, where you can request that the individual mention your product or service in their video.
Amazon is the world’s largest online retailer and has millions of users from around the world. This makes it the perfect place to promote your affiliate links and get more clicks and sales through your links.
If you’re struggling to promote your Amazon affiliate links, don’t worry! There are plenty of different ways you can promote your links and get more clicks and sales using Amazon’s advertising platform.
It’s important that you try to mix up the ways that you promote your Amazon affiliate links. If you rely on one strategy, you’ll quickly grow bored of it and it’ll stop working. By trying out a variety of techniques, you can keep things fresh and get more clicks on your links.
Leave a Reply