How to promote your products on Amazon and get paid

With more than 300 million users and $160 billion in annual revenue, Amazon is one of the largest online marketplaces in the world. Now, you may be thinking: How do I get my products in front of shoppers on this massive platform? After all, it’s not easy competing against well-known brands like Nike and Lululemon.

Fortunately for those who manufacture products, Amazon facilitates third-party sellers through its Vendor Central and Seller Central programs. When you sell your products on Amazon as a third-party seller rather than a manufacturer, you make money when customers buy your products. The catch? You have to convince shoppers that your product is worth buying — something manufacturers don’t have to worry about.

What’s the difference between Amazon Vendor Central and Seller Central?

When you manufacture your own products, you use Amazon Vendor Central to sell your goods on the marketplace. This program is only available to manufacturers in the US, Canada, Mexico, and the EU (except for the UK). Vendors can choose the price of their products, set the inventory quantity, and decide when they want to ship products to customers. Vendors also determine when they want to get paid.

Sellers, on the other hand, are third-party sellers who sell products from other vendors on Amazon. These sellers use Seller Central to manage their inventory, create listings, and get paid for their sales. Unlike Vendor Central, third-party sellers have to set their own price for a product, collect payments from customers, and ship orders themselves.

Amazon Seller Central

This is the program that most third-party sellers use. With Seller Central, you can set up your own online store to sell your products, including apparel and accessories, beauty products, and home and garden items. You’re also responsible for marketing your products and shipping the items to customers.

Amazon gives you access to its massive customer base, which you can reach through its website and third-party platforms, such as Shopify, eBay, and Instagram. With Seller Central, you can promote your products to Amazon customers with sponsored product ads and product listing ads, as well as build your brand through Amazon marketing services, such as Amazon Fresh and Amazon Go.

How to get paid by Amazon when you’re a third-party seller

Before you start selling on Amazon, you should know how Amazon pays third-party sellers. Amazon deducts a referral fee for each sale from the revenue of your product. The referral fee fluctuates based on your sales volume. For example, if you’re selling a product that costs $50, and you select Amazon’s standard commission rate, you’ll earn .

Amazon collects payments from customers using a debit card, credit card, gift card, or Amazon Pay balance. The revenue you make from your sales is deposited in two ways:

• Direct deposit: Amazon transfers the full amount of revenue to your bank account twice a month.

• Periodic payments: Amazon pays you for each sale as the transaction happens.

How to promote your products on Amazon

To succeed as a third-party seller, you have to market your products on Amazon by adding product details and creating attractive product listings. You can use Amazon’s tools to help you with this, such as Fulfillment by Amazon (FBA), Amazon’s marketing programs, and Seller Central’s inventory management features.

Amazon is the world’s largest online marketplace, with more than 300 million active users. Third-party sellers have the opportunity to promote and sell their products on Amazon.

But to do this, you have to convince shoppers that your product is worth buying. With more than 300 million active shoppers, Amazon is a great place to start selling your product, but you have to promote your products to ensure they sell. With these tips, you can promote your products on Amazon and get paid.