How to start streaming on Facebook

Facebook is now the third most popular app for streaming content — behind YouTube and Twitch — with more than 200 million people accessing Facebook daily to watch and discuss videos.
With this usage, it’s no surprise that brands, creators and vloggers are all joining the Facebook streaming party. As a result, there are now more ways than ever to stream on Facebook. However, if you’re new to streaming on the platform or simply want an insider’s view into how it works, this article has everything you need to know about streaming on Facebook as a creator.

Topic Index
  1. Facebook Live
    1. How to Stream on Facebook: Step by step guide
  2. Broadcast on Facebook
  3. Broadcasting on Facebook From a Personal Profile
    1. Facebook Live Events
    2. Watch and TV Shows
    3. Facebook Video Ads
    4. Facebook Video
    5. Facebook Live Q&A

Facebook Live

Live is the most basic form of streaming on Facebook, but it’s also the most used. When you go to “Go Live” in the Facebook app, you’ll start streaming to your audience immediately.
A key benefit of going Live is that you can make your broadcast public. This means that it will appear on your page and be discoverable by anyone on Facebook. This way, anyone can watch your stream even if they’re not following your page.

Live is also interactive. This means that people watching your stream can comment and tag themselves in your video. If someone comments, you’ll see a notification and can decide how to respond. One thing to keep in mind is that there is no way to turn off comments on Facebook Live. So if you’re streaming from your page, you’ll be limited in how you can respond to viewers.

How to Stream on Facebook: Step by step guide

As we mentioned above, streaming on Facebook can be done in a few different ways, each of which has a slight variation on the process. To stream on Facebook, you’ll need a few things:

  •  A Facebook Page: If you don’t already have a Facebook page, you’ll need to make one first.
  •  A Computer or Mobile Device: To stream, you’ll need one of these devices. Luckily, the Facebook app works on most devices, so you should be covered no matter what device you have.
  •  A Good Internet Connection: This is pretty obvious, but if your internet connection is slow or unstable, you’ll likely experience issues while streaming on Facebook. Ideally, you’ll have a connection that can handle streaming and other online activities (like browsing the internet) without issue.

Broadcast on Facebook

Broadcasting is the process of starting a live video from your computer. You can broadcast from a Facebook Page or a personal profile, but broadcasting from a Page gives you more control and options when it comes to sharing your broadcast.
To broadcast from a Facebook Page, follow these steps:

  •  Navigate to your Page and click on “Broadcast.”
  •  Click “Start Live Video” to start the broadcast.
  •  Select the Privacy settings for your broadcast.

Broadcasting on Facebook From a Personal Profile

If you’re broadcasting from your personal profile, there are additional steps you’ll need to take. Once you’re in a live video, click on “Start Broadcast” and select “Broadcast to a Group.” Then, select the Group where you’d like your live video to appear.

Facebook Live Events

Facebook Live Events are a new feature that allows brands to host live events on Facebook. You can create a Facebook Event and then start a Facebook Live broadcast to host an online event.
You can invite people from your Facebook Page to this event, and the people you invite will receive a notification when the event starts. This way, they’ll know to tune in to watch the broadcast.

As a creator, you’ll have full control of your broadcast. You can invite your friends and fans to join the event and participate in real time. You can also moderate comments and remove inappropriate content.

Watch and TV Shows

Facebook is now rolling out Watch, a platform that hosts both original content and videos from partners. You’ll find Watch in the right-hand sidebar of your Facebook feed. This section is dedicated to showing you a variety of shows available on Facebook.

With Watch, you can watch both short-form and long-form content. While you can access Watch on desktop, it also has a dedicated app for mobile. Watch is a great way to keep up with your favourite shows and discover content from creators around the world.

When you click on a show or episode, you’ll have the option to watch it on Facebook or on your TV via a connected device.

Facebook Video Ads

If you’re looking to boost engagement on your Facebook posts and become even more visible to your followers, Facebook Video Ads are for you. Video Ads give you the option to create professional-quality ads that play before other Facebook videos. This way, you can make sure your content is seen by a wider audience.

When you create a Video Ad, you’ll be able to select the content you want to play and target your audience based on their interests, age and more. You’ll also have the option to include an end card, which is a clickable link that directs viewers to your website.
When you create a video ad, you’ll have the option to host it on Facebook or YouTube. This way, you can reach a wider audience and make sure your ads are playing before relevant videos across both platforms.

Facebook Video

If streaming isn’t your thing and you’d rather upload pre-recorded content to Facebook, you can do so in a few different ways.

  •  You can upload videos to your Facebook Page. You can also use the Facebook app to create a custom feed where you can upload videos.
  •  Another option is to use Facebook Groups to host your videos. Groups are a great way to host videos you don’t want to be public.
  •  Finally, you can use Facebook Watch to upload videos that are hosted exclusively on the platform.

Facebook Live Q&A

If you’re hosting a live Q&A on Facebook, you can use the Live Video feature or the Facebook Live Q&A feature.
When you’re hosting a live Q&A on Facebook, you can add a pinned post in the Facebook Groups where you’re hosting the Q&A. This way, people can sign up to be a part of your Q&A.
Rather than using the Live Video feature, you can click on “Start a Live Q&A” in the Facebook app.

Streaming is big business, with Facebook being a key player in the industry. If you’re a creator and want to stream on Facebook, you have more options than ever before. Whether you want to host a live Q&A, host a live event, or simply go Live and stream content to your followers, you have all the tools you need to succeed. Now, it’s up to you to take advantage of them.

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