How to use the 30 day cookie window to your advantage

The 30 day cookie window is a period of time that follows the first month after a new subscriber has signed up for your service. You also get a cookie window when they reactivate their account or upgrade to another subscription plan. In either case, you have the opportunity to reach out and connect with those people again within a 30-day time frame.

If you don’t take any action during the 30 day cookie window, then the new subscribers will remain unaddressed until the next time they reactivate their account or upgrade to another subscription plan. However, if you use these windows and some simple techniques, you can stay in touch with those new subscribers and increase your retention rate as a result.

What you can do during the 30 day cookie window

There are two things that you should do during the 30 day cookie window. First, you should send welcome emails. Second, you should reach out to existing users. There are a couple of things that assistance with those efforts.

First, you should use a tool like YesInsights to identify your subscribers within the 30 day cookie window. Then, you can grab their email addresses from your email service provider (ESP) or CRM. Next, you can create a welcome email sequence that addresses your new subscribers.

Second, you should use your ESP or CRM to identify your existing users. You can then create a sequence of reminder emails to stay in touch with those subscribers. Or you can use the opportunity to up-sell or cross sell your current subscribers.

Finally, you can use co-marketing to connect with your existing subscribers and the new subscribers. You can also use co-marketing to cross-sell or up-sell your current subscribers.

Welcome Emails

Welcome emails are a great way to start a conversation with your new subscribers. They can be used to welcome your subscribers and introduce yourself and your company to them. You can also use them to let new subscribers know what to expect from your service and how to get started using it.

Another important thing that you can do with welcome emails is to set expectations for subscribers about how often you will reach out to them. Let them know how often you plan to send emails to them and how often you plan to reach out to them by phone. This can help you avoid being seen as a spammer and losing your new subscribers as a result.

Reminder Emails

Reminder emails are messages that you send to your existing subscribers who are on the cusp of cancelling their accounts. They can be used to get those subscribers to stay on board. However, they can also be used to transition those subscribers to a higher-value subscription plan. You can also use them to encourage your subscribers to refer their friends to your service.

You should use your ESP or CRM to create a sequence of reminder emails to send to your subscribers. You can build a sequence that gradually increases in frequency and includes different types of content. You can use these emails to transition subscribers to a higher-value subscription plan. You can also use them to encourage your subscribers to refer their friends to your service.

Existing User Emails

You can use the 30 day cookie window to reach out to your existing subscribers. You can use these emails to up-sell or cross-sell your subscribers. You can also use existing user emails to get those subscribers to refer their friends to your service. You can use a sequence of existing user emails to do all of these things. You can also use co-marketing to reach out to your existing users and the new subscribers.

You can also use existing user emails to transition your subscribers to a higher-value subscription plan. You can also use existing user emails to encourage your subscribers to refer their friends to your service. You can also use existing user emails to transition your subscribers to a higher-value subscription plan.

Up-selling with a Co-marking email

Up-selling is the process of encouraging your subscribers to upgrade to a higher-value subscription plan. You can use co-marketing to reach out to your new and existing subscribers to up-sell. You can use a co-marketing campaign to reach out to multiple companies at once.

You can also use co-marketing to create a co-branded email sequence. This sequence can be used to up-sell your existing subscribers and the new subscribers who have signed up during the 30 day cookie window. You can use co-marketing to reach out to multiple companies at once. You can use co-marketing to create a co-branded email sequence.

The 30 day cookie window is a period of time that follows the first month after a new subscriber has signed up for your service. You also get a cookie window when they reactivate their account or upgrade to another subscription plan. During the 30 day cookie window, you have the opportunity to stay in touch with those new and existing subscribers.

You can use welcome emails, reminder emails, existing user emails, and co-marketing to stay in touch with your subscribers during the 30 day cookie window. You can use these emails to set expectations, up-sell, and cross-sell your subscribers.