The 5 Most Searched Niches Online

It’s fair to say that our digital world is overflowing with information, much of it provided by the internet. In fact, 50% of all searches on the internet are related to finding information or learning more about something specific.
Since a large portion of this search is related to niche topics, people are now searching for niche-specific content and knowledge online rather than general encyclopedia articles or other broad sources.
And because there are so many niches in the world – both common and obscure – you can use them as a basis for your next business venture. There’s always room for another website on any topic, no matter how small or specialized it might be. Read on to discover five niche ideas you can start today!
Travel
If you enjoy travelling, you’re not alone! A full 50% of Americans have travelled internationally, and an additional 16% would like to do so in the future. This makes travel a highly-searched niche – and one that can be profitable for your business with the right approach.
When travelling, people have specific interests and needs, including food and safety considerations, as well as language and culture. You can use this information to your advantage and create niche-specific content that addresses these concerns.
Using top travel search terms to create your site will help you gain traffic and gain authority in your niche.
Top travel-related search terms include:
- Safety: Where to avoid and where not to go
- Culture: Customs, traditions and language
- Weather and climate
- Food: What to eat and where to find it
- Safety: What to pack and what items are prohibited
- Cost: How to save money and where to find the best deals
- Getting there: Flights, transportation and booking tips
- Staying there: Hotels, travel insurance and renting a car
- Getting home: What to do when you’re ready to return
- Language: How to say “hello” and “thank you” in the native tongue
- Culture: How to dress appropriately and what to wear in the weather
- Weather: What to expect and how to dress for the climate
- Health and safety: What to do in case of an emergency or illness
- Money: Where to exchange currency and how to avoid getting ripped off
- Language: What to say when you want to order food or ask for directions
- Culture: What to do in museums and how to act while visiting religious sites
- Weather: What to wear and how to pack for diverse weather conditions
- Health and safety: What to do if you get injured or sick
- Money: How to find ATMs and avoid getting scammed
- Language: What to say when you need to ask for help
- Culture: What to expect and how to act when visiting a foreign country
- Weather: What to expect and how to dress for diverse weather conditions
- Health and safety: What to do if you get injured or sick
- Money: How to find ATMs and avoid getting scammed
- Language: What to say when you want to order food or ask for directions
- Culture: What to do in museums and how to act while visiting religious sites
- Weather: What to expect and how to dress for diverse weather conditions
- Health and safety: What to do if you get injured or sick
- Money: How to find ATMs and avoid getting scammed
- Language: How to say “hello” and “thank you” in the native tongue
- Culture: How to dress appropriately and what to wear in the weather
Games
So many games, so little time! Games are one of the most in-demand niches online, with nearly half of the planet playing some sort of game. This means that there are many types of games you can use as the basis for a website.
You can create a blog for a specific type of game, such as card games, word games, mobile games, or puzzles. Alternatively, you can create a gaming news site that reports on the latest happenings in the gaming world.
If you’re concerned about coming up with original ideas for game-related topics, don’t be. There are plenty of games and gaming terms to use as inspiration, including:
- Sports: Basketball, football, tennis, golf and others
- Strategy: Poker, chess, checkers and others
- Action: Shooting, fighting and adventure games
- Role playing: Dungeons and dragons, magic the gathering and others
- First person shooter: Hockey, soccer and basketball
- Adventure: Exploration, hunting and survival games
- Card: Bridge, poker, blackjack and others
- Puzzle: Jigsaw, crossword and sudoku puzzles
- Strategy: Poker, chess, checkers and others
- Action: Shooting, fighting and adventure games
- First person shooter: Hockey, soccer and basketball
- Adventure: Exploration, hunting and survival games
- Card: Bridge, poker, blackjack and others
- Puzzle: Jigsaw, crossword and sudoku puzzles
Animals
There are many types of animals in the world, but sadly, many of them are endangered. So, if you’re looking for a niche that you can help protect, animals are a good pick.
There are plenty of ways you can approach this niche, but you’ll want to be mindful of the type of content you produce. If you have a blog, for example, it would be wise to steer clear of controversial topics, such as zoos, wildlife parks, and circuses.
You can also create a blog or website that strictly focuses on one type of animal. If you’re not sure where to start, you can take a look at this list of the most popular animals online.
- Dogs: Man’s best friend can be a great source of revenue with the right website. You can create a blog that focuses on the various types of dogs – such as puppies, rare breeds, and other types – or write articles about the latest news related to dogs.
- Cats: These adorable felines are another popular animal that you can use as a basis for your next website. You can write about the different types of cats, including cats that are popular in your country, or create a blog where you share cat-related news.
- Horses: These large animals are used in everything from racing to agriculture, giving you plenty of material to work with. You can create a blog that focuses on the various types of horses, how they’re used and trained, or how to care for a horse.
- Birds: You can create a blog or website that focuses on a specific type of bird, such as parrots, peacocks, or owls. You can also write articles about popular birds, such as the robin, that are used in culture.
- Tropical Fish: These colourful fish make a great basis for a blog or website, as there are many different types of tropical fish. You can also write about popular types of fish, such as the betta, or create content focused on caring for tropical fish.
Food
Food is one of the oldest niches in the world, with people writing about and sharing recipes for millennia. In today’s digital age, you can take this niche to a whole new level with your very own website.
You can create a blog about a specific type of food, such as Italian, Thai, or Chinese food. Alternatively, you can create a website that focuses on a specific food type, such as fruits, vegetables, or nuts. You can also create a niche website that focuses on how to select, store, and prepare different types of food.
Health and Fitness
People are increasingly interested in staying healthy, and many of them are willing to pay to do so. This makes it a great niche for your next website.
You can create articles related to healthy living, or you can create a blog or website that focuses on a specific type of workout or exercise. You can also create a website that focuses on healthy eating, such as low-calorie meals, high-protein foods, or a low-carb diet.
Education
Online education is a multi-billion dollar industry, and it’s only growing. If you’re an experienced educator, or you have a specific skill, you can use it as the basis for a website.
You can create a blog that focuses on a specific topic related to education, or you can create a website that focuses on one specific skill or education topic. You can also create a website that offers services related to online education, such as helping students find the best courses, researching their legitimacy, and providing reviews.
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