The Best Times to Post on YouTube for Maximum Engagement
If you’re just getting started with YouTube as part of your marketing strategy, it can be hard to know when and how often to post new videos.
You might think that the more often you post, the more views and likes you’ll get. However, it’s not that simple. There are factors like viewing habits and competition from other creators that influence how successful your videos will be at any given time.
Red pandas are definitely cute, but you probably don’t want to market solely to them. If you want your audience to see your videos on YouTube—and come back for more—you need to understand what works and what doesn’t so you can tailor your strategy accordingly.
The Basics of YouTube Marketing
Before we get into the specifics of when you should post on YouTube, let’s review the basics of YouTube marketing.
First, you need to understand your target audience. What types of people are interested in your niche? What are they struggling with? What are their pain points and desires?
Next, you need to consider your marketing strategy. What type of content works best for your audience? What’s the best way to deliver that content? What’s your schedule for creating and publishing videos?
And last but not least, you need to keep track of your progress. What’s working? And what isn’t? What can you do to improve?
Audience Behavior and Timing
What time of day your viewers are most likely to watch a video will have a huge impact on how successful your videos are. But you can use that information to your advantage by publishing at the right time.
When it comes to audience behavior, there’s one piece of advice to keep in mind: people are busy. They don’t have hours to sit around watching YouTube videos. They’re going to have to squeeze watching into whatever time they have available, and they’ll choose the videos that they can get the most out of with the least effort.
How You Can Use This Information
Now that we know what drives viewing behavior, we can use that information to our advantage when posting on YouTube.
Let’s say you want to promote a new product. You want to publish a video about it as soon as possible, but you don’t want to be spammy. You want to give people a reason to click on your video, but you don’t want to fatigue your audience.
Now that you know when people are most likely to watch a video, you can tailor your strategy to maximize your success. If you post early in the morning, you won’t have many views because people are still sleeping. However, if you wait until the afternoon or evening, when most people are awake, you’ll have a much better chance of success.
Before You Post
Before you hit “go” on your next video, make sure you’re doing everything you can to promote it. You don’t want to put all your eggs in one basket, hoping that one video will get tons of views when it might not. It’s better to distribute your videos to various platforms including Facebook, Instagram, Pinterest, and more.
Not only will you increase your chances of success, but you’ll also diversify your marketing strategy, which can help you avoid getting caught in a slump. After you’ve published a video on YouTube, there’s not much you can do to promote it. If you really want your video to go viral, you need to act as early as possible to give it the best chance at success.
Wednesday: Third Best Day to Post a Video
Now that we’ve covered when people are most likely to watch videos and which days are the best and worst times to post, let’s use that info to find out which days are best for your channel.
If we take a look at Wednesday, we can see that it’s a good day to post a video, but not a great day.
We can also see that Wednesday is the best day to publish a video on Pinterest. That doesn’t mean you should drop YouTube and post on Pinterest instead. Instead, use Wednesday for your videos and Friday for your pins. You can save the rest for the weekend.
Saturday and Sunday: Don’t Post on These Days
We’ve covered why the best days to publish a video are the days when people are busy and are most likely to be watching YouTube. Now, let’s look at the worst days to publish a video.
If we take a look at Saturday, we can see that it’s a bad day to publish a video. In fact, it’s the worst day to publish on YouTube.
Wednesday is better than Saturday, but not as good as Friday.
Monday: The Best Day to Post a Video
Now that we’ve covered the days that you should avoid and the days that you should target, let’s cover the best day to publish a video. If we take a look at Monday, we can see that it’s a great day to publish on YouTube.
In fact, it’s the best day to publish a video on YouTube. The only day that is better is Tuesday, which means that you should post on Monday if you can’t post on Tuesday.
If you can’t post on Monday and Tuesday, you should post on Wednesday. While Wednesday is a good day to post, it’s not as good as Monday or Tuesday.
If you want more views and likes on your videos, you need to publish them at the right times. Posting at the wrong times can make it harder for your audience to find your content, which means you’re missing out on potential views and shares.
While it might seem like your videos will never get noticed, remember that your audience is busy. They have full lives with lots of obligations and commitments, so they’ll need a reason to stop and watch your videos.
And the best way to get people to stop and watch is to post when they’re most likely to be watching YouTube videos.
Now that you know when your audience is most likely to watch videos, you can tailor your strategy to maximize your success. Post on Monday or Tuesday to get the most views and likes from your audience.
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