The Best Type of Content for YouTube Videos
When you think about creating videos to share on social media, it’s easy to think that the best way to do this is by creating a video that’s short and sweet. After all, most people are scrolling through their feed or watching a video. They don’t have time to spend more than a minute or two watching something.
That’s why many brands choose to make “bite-sized” content for their social media feeds.
But if you take a step back and really analyze what works for every platform and what doesn’t, it might be better to make videos that are between 3 and 6 minutes long. That way, there is no excuse for viewers not to watch the entire video while they have it open in their feed.
The Importance of Video Content for Brands
Video is the most engaging form of content on the web. It is six times more likely to get shared than other content types. And if the video is hosted on video hosting platform like YouTube, it’s even more likely that viewers will want to share it!
When viewers share your content, they are also sharing your brand and driving engagement. If they are sharing a video, they are likely to add a caption with your link and your brand name.
If your videos are short and aren’t engaging, they aren’t going to start any conversations, build any brand loyalty, or boost your sales. The best way to make sure your videos are engaging, long enough that they are worth watching all the way through, and powerful enough to really drive results is to make videos that are between 3 and 6 minutes long.
The Problem with Biting-Size Content
Short videos may be easier to make, but they aren’t always easier to watch. And if there is no real reason to watch them, many viewers won’t bother. They will scroll right past them without a second thought.
When you take the time to create a video that is longer and more detailed, you have the opportunity to really engage your audience. You can also increase your chances of a video going viral.
If you are creating a video that is only a minute or two long, you basically have nowhere to go but up if you want it to be successful. You have to hit the audience with everything you have in less than 3 minutes.
Why 3 to 6-Minute Videos Work Best
The best videos are long enough to tell a story that the audience can get invested in, but short enough that viewers don’t lose interest and decide it isn’t worth their time.
When you take the time to create a video that is between 3 and 6 minutes long, you give your viewers the chance to really get invested in what you have to say. You also give them the chance to really decide if it’s worth their time.
If you want your video to really make an impact, you want to make sure the viewer feels the need to keep watching. And the only way to make that happen is to create a video that is long enough to really engage them but short enough that they know when it ends.
If your video is only 1 or 2 minutes long, viewers know that it will end soon. But when it’s a 6-minute video, they are much less likely to be interrupted when they are enjoying it.
Finding the Right Length for Your YouTube Videos
You might be wondering how you can find the right length for your videos. You might also be wondering if there is a way to know if your video is too long.
There are a few ways you can go about finding the best length for your videos.
First, look at your competitors. What are their videos like? If you see that most of them are 3 to 6 minutes long, there is a good chance that’s a good length for you to shoot for, too.
Next, you want to consider your subscribers. What kind of content are they used to watching from you? If they are used to getting videos that are this length, you don’t want to change the game and suddenly create shorter videos. Your subscribers will notice and they may not like it.
Step 2: Decide on a Consistent Branding Strategy
If you want to create videos that are 3 to 6 minutes long, you have to make sure everything about them is consistent. You want to make sure the length of your videos is the same every time. You also want to make sure the quality of your videos is consistent.
If your videos are long and short at the same time, viewers are going to notice the inconsistency. And they are going to wonder why you are making videos that are different lengths.
When you decide on a consistent branding strategy, you make it easier for your audience to consume your content. You also make it easier for other people to share your content because they know what to expect.
Step 3: Determine the Message of Your Video
If you want your video to be successful, you need to know what you want to get across in it. You also need to know how long it takes to get that message across.
If you want your videos to be long and detailed, they need to have enough information to be worth watching. You can’t just make a video that is 3 minutes long that has no value whatsoever.
You need to be able to look at your topic and decide how many points you want to get across. And you need to know how long each point takes to explain. For example, if you are talking about how to remove a stain from your clothing, you can make it through in 3 minutes. But if you are talking about how to start your own clothing brand, you need to make a video that is much longer.
Step 4: Find the Right Tools to Produce High-Quality Videos
There are a few factors to keep in mind when you are deciding what type of video camera to use to create your YouTube videos.
You want to make sure that you are using a camera that is high quality. And while you can use your smartphone camera, you may want to invest in a dedicated camera.
You also want to make sure that you are using the right editing software. This will make it easier to create videos that are between 3 and 6 minutes long.
When you make sure that you are using the right tools, you make it easier to create high-quality videos. You also make it easier to create videos that are between 3 and 6 minutes long.
When you create videos that are between 3 and 6 minutes long, you give your audience a chance to engage with your content. You also make it easier for them to decide if it’s worth their time to watch your video.
And if they decide that it is, they are more likely to share your content with their followers and drive more engagement towards your brand.
If you want your videos to really be successful, you need to make sure that they are long enough to really drive home a point but short enough that viewers don’t get bored and decide it isn’t worth their time.
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