The Best Type of Content for YouTube

Creating content is hard. You need to think of ideas, record the video, edit it, and upload it – all while keeping your audience in mind. Creating the best content for your channel means knowing what works for you and your audience, as well as understanding what kind of content you’re willing to put in work for.

There are so many different types of content creators can produce, each with a different set of challenges and rewards. While making new videos every week sounds like a lot of work, if you choose wisely it can be an incredibly rewarding experience that puts your channel on the fast track to success! Let’s take a look at some of the different types of content you could make.

Topic Index
  1. How-to Videos
  2. Behind the Scenes Content
  3. Infomercials
  4. Review Content
  5. Collaboration Content
  6. Live Video Content
  7. Audience Fragmentation Research

How-to Videos

One of the most popular types of content is the how-to video. These types of videos are incredibly easy to produce, and are incredibly effective in terms of video views. How-to videos are the perfect way for your brand to offer value to your audience. You can create a how-to video for anything from growing an organic garden to cooking a healthy meal.

These types of videos also work incredibly well for brands in any industry because you can use them as a teaching tool for your customers. Additionally, how-to videos are incredibly easy to distribute. You can post them to your website, have them live on your YouTube channel, and share them on any social media platforms your brand is present on. How-to videos are also great for increasing brand awareness and strengthening your brand image.

Behind the Scenes Content

Behind the scenes (BTS) content is content that takes you behind the scenes at your business and shows off the thought processes and work that goes into your product or service. BTS content is particularly popular among YouTubers who produce in-depth content in a specific niche.

By creating BTS videos, you can satisfy your viewers’ curiosity by showing them how your product is made, how your team works, or how your business functions. BTS videos are often a great opportunity for you to show off your brand’s personality and humanize your business.

BTS videos also give your viewers a greater appreciation for the time and effort that goes into your products or services. BTS videos are great for building trust between you and your viewers and strengthening your relationships with your customers.


Infomercials might be the most popular type of content that’s not strictly video. Infomercials are a great way to supplement your content and make some extra cash on the side. They are also a good way to generate views for your channel and get your name out there if you’re just getting started. The downside to infomercials is that they’re not exactly authentic.

So, if you want to be seen as a genuine brand, this might not be the best route for you. As with everything, it’s important to do your research first. Make sure that the platform you’re using isn’t spammy or low-quality. It’s also a good idea to look for recommendations and reviews from other creators to make sure that the platform is worth your time and effort.

Review Content

Reviews are a type of content that every business needs to create. Product reviews are great for helping customers make informed decisions about the products they’re purchasing. Reviewing products also gives you a chance to talk about the features and benefits of each product, helping you to inform and educate your audience while also strengthening your brand’s relationship with your customers.

On top of all of this, reviews are also great for improving your SEO. If you’re using a review platform like YouTube, you can also use your reviews to your advantage by adding them to your video’s metadata, which can help your video rank higher in YouTube search results.

Collaboration Content

Collaboration videos are incredibly popular types of content on YouTube. Collaboration videos are videos where you partner with another YouTuber to produce content that’s mutually beneficial for both of you. Collaboration videos can be a great way for your channel to grow, reach a new audience, and strengthen your relationships with your current audience.

Collaborating with other content creators is a great way to cross-promote, meaning that your channel and the channel of your collaborator both benefit from the partnership. Collaboration videos are a good opportunity for you to team up with other YouTubers who are in your niche and have a similar audience to yours. Collaboration videos can also be a good way to meet new people who could be valuable additions to your team.

Live Video Content

Live video content is one of the oldest and most enduring types of content around. Live video content can be almost anything, but it’s typically used by content creators to host an event or a live stream. Live events are great because they allow you to immediately interact with your audience and respond to questions, comments, and feedback in real time.

Live events can be a great way to attract new viewers to your channel. You can also post your event to any social media platforms your brand is associated with, meaning that live events are a great way to cross-promote between your YouTube channel and your other social media profiles and vice versa.

Audience Fragmentation Research

Audience fragmentation research is a fancy way of saying that you should figure out what kind of content your audience would most like to see. You can do this through a variety of ways: polling your followers, surveying your audience, or even running focus groups.

Once you’ve got your research, take the time to really analyze it and get a good idea of what your audience really wants to see. Once you’ve done that, you can start producing content based on your research and strengthen your relationships with your audience.

Bonus: The best type of content is the type of content your audience wants to see

What kind of content is best for your channel really depends on your audience. While there are plenty of types of content that might be a good fit for your channel, you want to make sure you’re producing content that your audience actually wants to see. The best type of content is the type of content your audience wants to see!

All in all, the best type of content for your channel is the type of content your audience wants to see. If you have an idea for a type of content that you think your audience will love, there’s no time like the present to get started and start producing. If you’re struggling to come up with ideas, try keeping a content notebook to record any ideas or concepts you come up with. You’ll be able to look back at your content notebook whenever you need inspiration for your next video!

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