The cons of being a YouTuber - Is all perfect?

Let’s admit it. The life of a YouTuber is quite glamorous: you get to work from home, create videos that are your passion and connect with thousands of fans. But there’s also another side to being a YouTuber – one that isn’t always so rosy. There are some downfalls to this job that many people don’t think about when considering whether or not they want to become a YouTuber.
There are pros and cons to anything in life, including being a YouTuber. If you’re thinking about becoming a YouTuber, take a look at these pros and cons first! They may give you the insight you need before making the decision to jump on the YouTube train.

The Pros of Being a YouTuber

Being a YouTuber, especially a beauty YouTuber, offers you a ton of perks. First and foremost, you get to work in a field that excites you, doing work that you love. You have the chance to really create a name for yourself and make a name for your brand. You can build a business around your content, and have the chance to make a lot of money doing something you love. You also have the chance to make a career out of it, as well as make some lifelong friends!

Being a YouTuber also offers you a chance to be very creative. You get to decide what your content is going to be about, what kind of feel it has, and how it’s all going to be put together. You get to set your own schedule, which gives you a lot of flexibility with your life. You also have a chance to make a difference in the lives of others; you can use your platform to inspire, inform and positively impact people’s lives.

The Cons of Being a YouTuber

First and foremost, being a YouTuber has a lot of downsides. You have to deal with the constant uncertainty of your next paycheck, as well as the constant competition (YouTube is a very saturated space, so it’s really difficult to rise above the noise). Many YouTubers have a tough time making ends meet, and others have to get another job to supplement their income from YouTube.

You also have to deal with the constant uncertainty of your next break from work. You may go on vacation, have to go to a wedding or deal with some other personal issue that may cause you to take a break from making your videos. It’s important to let your viewers know when you’re going to take a break and when you’ll be back.

You also have to deal with negativity from haters. There will be people who don’t like you or your content; whether it’s about products that you love, hated or something in between. It’s important to let these things go in one ear and out the other. Don’t let the negativity bring you down!

Unanswered emails and DMs

It’s a part of being a YouTuber, unfortunately. It can be frustrating to get emails and DMs off of YouTube with questions that could have easily been answered by watching your videos.
You may also receive emails or DMs from people who are very rude, demanding or just plain weird. You don’t have to answer every single email or DM you get, and it’s OK to ignore the rude ones. Let them know that you’re not interested in what they have to say, and move on.

Don’t let this discourage you from being a YouTuber, but know that it’s part of the job.

Negativity from fans and non-fans

Another part of being a YouTuber is dealing with negativity from people who are non-fans of your content. You may encounter people who try to tear you down because they don’t like what you’re doing.
There’s nothing you can do about this, but knowing that this is part of the job will help you not let it affect you as much.
These people don’t know you, and they don’t know how much time and effort you put into your videos. They’re just trying to bring you down to build themselves up. Don’t let them shake you!

There will also be people who dislike you because they don’t like your content. It happens in every industry, so don’t let it get to you. Some people like what you like, and some people don’t. That’s OK!
For every person who dislikes you or your content, there will be multiple others who love you and your content. Don’t let the negative things get you down; let them motivate you to do better!

Lack of recognition for your work

You’re creating amazing content that’s reaching a wide audience, but the people benefiting are the brands in your videos, not you. This can be very frustrating, especially when you’re trying to build your audience and gain a large following.
This is something that can happen when you’re working with brands, but it can be avoided to an extent. When you create videos for brands, be sure to let your viewers know that you are partnering with them. Let them know how the partnership came to be, and how the partnership benefits them.

You’ll want to be transparent with your viewers, or they may think that you’re just shilling out brand names and they may lose trust in you.
When you partner with brands, make sure that they give you enough product to feature in your videos. If they don’t, don’t be afraid to walk away from the partnership!

Lack of control over ad placement and content in ads

YouTubers can make a lot of money with advertising on their videos, but not all of them have control over where their ads go or what’s in the ads.
You may sign up to be an advertiser with a company, but they may not ask you to approve the ad that goes along with the ad placement on your videos. It’s not uncommon for an ad to be offensive, have bad timing or be some other thing that you wouldn’t have approved.
You may be able to walk away from some of these ads, but you may not be able to walk away from all of them. If you’re not careful, you may start to lose some of your viewers over this.

Difficult to build relationships with brands you love

You love the brands you feature in your videos, but they may not love you back. If you want to partner with a brand, but they don’t want to partner with you, it can be very disappointing. It can be difficult to build relationships with brands that you love and want to feature in your videos. They may not know who you are, or they may not see you as a worthwhile investment.
This is something that you can overcome, though. You can start by building up your audience, engaging with your followers and finding ways to collaborate with companies on a smaller scale.

A YouTuber’s life can be glamorous, but it can also be difficult. It’s important to know the pros and cons of being a YouTuber before you decide to take the plunge. If you’re serious about being a YouTuber, you can use this information to help you decide if the job is right for you.

Now that you know the pros and cons of being a YouTuber, you can decide if this is something you’d like to do. If you’re ready to make the plunge, you can use these as your guide to making sure you’re well prepared for what may come!