The Difference Between a Facebook Page and a Facebook Blog
When it comes to marketing on Facebook, you have a few different options. There are the official Facebook pages for brands and companies, the primary way to market yourself as a business.
There’s also the secondary option of using your personal profile to create and market a blog. Both will give you access to a wide audience, but they have their distinctions and limitations. Before you choose which one is right for you, here are some pros and cons to consider.
Blogging On Facebook
If you want to build an audience on Facebook, blogging is the best way to go about it. When you create a page, you’re already behind the 8-ball. Facebook will give you a smaller network and less attention than what you’d get if you started a blog in the first place.
But you can get around this by repurposing content you’ve already published on your blog. Just take the content and make it social, then post the new content to your Facebook page. You’ll be able to reach a much wider audience this way, and you won’t be constrained to a smaller audience that’s been limited because you chose to create a Facebook page.
Pages are the primary way brands and businesses market themselves on Facebook. It’s the most direct and straightforward way to get your message across. This means you’ll have to invest a good amount of time into posting content, interacting with your audience, and finding new ways to engage them.
If you want your page to be successful, you’ll have to post regularly and keep your content fresh. You can repurpose your blog content, but there’s a few restrictions you’ll have to keep in mind.
If you choose to repost an article that’s over a week old, Facebook will limit the amount of people who see it. This is to prevent spammy behaviour and to keep their users engaged.
The best way to avoid this is to curate and edit your old blog content. The more engaging it is, the more likely people will see it.
Pros of a Facebook Blog
As we’ve mentioned, the best advantage of blogging on Facebook is the reach. You’ll be able to get your content out to a wider audience, much larger than you’d reach with a Facebook page. You’ll also be able to engage with your readers on a deeper level.
With a blog, you’ll be able to respond to questions, comments, and messages much more quickly than you’d be able to with a Facebook page. When you’re repurposing content from your blog onto Facebook, you’ll be able to do so in a much more timely manner.
Cons of a Facebook Blog
The biggest con when it comes to blogging on Facebook is the time commitment. You’ll have to invest a good amount of time into creating content and finding ways to promote it. You’ll also have to contend with Facebook’s algorithms, which might not be as friendly as you’d like them to be.
If you’re repurposing blog content onto Facebook, you’ll also have to make sure you’re staying within Facebook’s terms of service. You can’t repost anything that’s been published within the past two weeks.
Pros of a Facebook Page
If you’re not planning on creating a ton of content, a Facebook page might be more up your alley. There are a few restrictions on what kind of content you can repurpose from your blog and onto a Facebook page. You can’t use your blog’s cover image and you can’t repost any articles that are over two weeks old.
However, you can create posts using your blog’s content and use it on your Facebook page. You can also use the first few lines of your blog posts on Facebook.
Cons of a Facebook Page
If you’re just repurposing blog content, you’ll be able to reach a wider audience, but you won’t be able to engage with readers as much. You’ll also have less control over how your content is distributed. Facebook will have a say in if your posts go viral or not.
Which Option is Right for You?
When it comes to choosing which option is right for you, it depends on a few factors. If you’re looking to build a business and you want to be taken seriously, a Facebook page is the way to go. If you’re looking to just build your personal brand, a Facebook blog is the best option.
Ultimately, the decision is up to you. Both Facebook pages and blogs have their advantages and drawbacks, so it’s up to you to decide which one is the best fit for your needs.
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