The Friendliest Facebook Users: A Ranking of the Top 25
This year, we’ll see more than 1.13 billion users logging in to Facebook every day. That amounts to over a billion people checking their Facebook notifications every single day. But not everyone is as dedicated as that — there are some users who log in once or twice a month, and others who check it only when something exciting happens (like an old friend comes back from vacation).
And then there are those who just hate Facebook and don’t even have an account. Well, you might be surprised by the last one: how can someone hate something so popular? It’s because of all the fake news and filter bubbles. While some people just prefer other social networks like Instagram or Twitter, others just find it creepy and avoid it at all costs.
Who Uses Facebook the Most?
This is a tricky one, as there isn’t a single group of people who use Facebook the most. But there is one group of people who use it the most often. According to a Pew Research Center survey, the 18-24 age bracket uses Facebook the most often: nearly 90% of them use it. Next are the 25-29-year-olds, with 74% of them using it.
After that, it drops to around 50% for the rest of the age groups. So, while there is no one group that uses Facebook the most, there is one group that uses it the most often.
This data is only for the US, but Facebook is big in most countries around the world. The only exception is China, where the social network isn’t available. Among other countries, the highest usage numbers are from Mexico, Brazil, the UK, and India. These numbers, of course, aren’t based on how many people have Facebook accounts, but how many people use it.
The Best Time to Post on Facebook
You might think that the best time to post on Facebook is when you want the most people to see it. Well, only if you’re a bakery selling pies for Thanksgiving. Otherwise, you’re wrong. It all comes down to how people use Facebook. They don’t visit the network when they have time. They visit it when they have to kill time.
People have a limited amount of time to spend on social media. A recent study found that the average person spends just over 15 minutes on Facebook every day. That means you should post your content during the times when you know most people are online.
Most people are online in the morning and at night. During the day, many people are at work and have limited access to their social media accounts. So, in the morning and evening, when most people have time to kill, you have the biggest chance of reaching them. Every other part of the day, your post will reach fewer people.
Facebook Users You Should Target
Now that you know when you should post on Facebook, it’s time to find out who you should be targeting. While there are no fixed rules for this, the age group you should be aiming for is between 18 and 65. The people in this age group are the most active on social media, and also the most likely to buy something from a brand they like.
The younger group, between 18 and 29, is very active on social media, but isn’t yet interested in buying anything. This is because they’re still in school and don’t have the necessary income. The older group, between 65 and 65, is also very active on social media, but their spending power is very limited. They’re probably retired, and have a fixed income.
The Best Audience for Your Ads
Knowing who you should target with your ads is important, but choosing the right targeting method is even more important. Facebook offers different types of targeting methods, each of which reaches a specific group of people. Here are the best types of targeting methods:
- Demographic targeting - Reach people based on their age, gender, and education level.
- Behavioral targeting - Reach people based on their internet usage habits.
- Custom audiences - Reach people who visited your website or app.
- Lookalike audiences - Reach people who are similar to your current customers.
Don’t Be Scared of Running Ads
You’ve probably heard that Facebook ads are a scam, but that’s not true. Facebook ads aren’t scams, but they are over-hyped. People say they’re a scam because they’re disappointed in the results they get from them. Facebook ads aren’t as magical as people make them out to be. They’re just another marketing channel.
That being said, don’t be scared of running ads on Facebook because you think you’ll get scammed. Instead, go in with the right expectations and you’ll find that Facebook ads are a great way to promote your business. They’re easy to create, and you can easily target the right people.
Facebook might not be the best social network for all businesses, but it is the most popular one. If you want to reach the largest audience possible, you should use Facebook ads. They’re affordable, they offer a lot of targeting options, and you can create simple ads quickly. If you want to attract new customers and increase sales, you should use Facebook ads.
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