The Most Watched Types of Content on YouTube
When it comes to video streaming platforms, the first site that comes to mind is probably YouTube. After all, who doesn’t know about the infamous blue monster with red horns and a speech impediment? In terms of popularity and audience reach, however, there are many other video streaming sites that are just as good or even better than YouTube.
That being said, there’s no denying that YouTube is still one of the strongest players in this game. Although they’re not necessarily exclusive to the platform, videos remain its primary source of content and driving force behind its popularity. If you’re looking to start a channel on any of these platforms in order to increase your visibility as an influencer — no matter how small your niche may be — here is some information about what works best on each platform:
YouTube
As the largest video streaming site in the world, one could say that YouTube has it all. It has a wide variety of video content — including entertainment, sport, music, and educational topics — and a massive and diverse user base: According to recent data, the site has more than 1 billion daily users.
On top of that, YouTube is one of the most recognizable and oldest video streaming sites, which puts it at the top of the list when it comes to a high potential for growth and profitability. Although the site is largely video-based, it still allows for text-based content such as blog posts and image galleries to be added to your videos.
This makes it perfect for all types of content that can be expressed through visuals, from beauty and fashion tutorials to vlogs and product reviews. What’s more, the platform’s algorithms are designed to surface the most relevant and useful content for your viewers, meaning that you don’t have to spend a lot of effort and resources trying to promote your videos. Simply put, YouTube is made for content creators.
Facebook is the world’s most popular social media platform, and it’s no secret why: With almost 2 billion monthly users and an ever-growing list of features and tools, it’s no surprise that Facebook’s video streaming option is one of the most effective and profitable ways to reach an audience.
Facebook’s video streaming option allows you to post a wide variety of content, including: - - Videos that are only up to 15 seconds long (with sound) - - Short video clips up to 90 seconds long - - Regular-length videos up to 10 minutes long - - Video livestreams - - Video challenges (for example, the ice bucket challenge) Facebook is a great option for those who want to focus on short-form content. What’s more, the site’s algorithms prioritize posts that are relevant to your followers’ interests, meaning that you’ll likely see an increase in views and potential for engagement.
Also one of the world’s most popular social media sites, Instagram is an excellent choice for visual content creators and bloggers. In fact, the site’s built-in video streaming option allows users to post up to 60 seconds of visual content at a time, which makes it perfect for short-form video, photo galleries, and slideshows.
What’s more, the site’s algorithms are designed to surface the content its users find most interesting and relevant. This means that, in order to make the most of your presence on Instagram, you need to focus on visual content. This is particularly important when it comes to video, as Instagram’s video streaming option isn’t as advanced as other streaming sites.
What this means for you is that you need to make sure that your visual content is as engaging as possible. If you don’t, your viewers may click away before your video has even finished playing.
Snapchat
A highly visual social media site that’s also hugely popular among teenagers and young adults, Snapchat is another excellent choice for visual content. It’s a visual social platform that allows you to post a wide variety of content, including:
- - Video-based content (including video clips and visual content) - - Live video streams - - Photo and video-based stories that disappear after 24 hours - - 10-second long visual-based “Snaps” that can be added to collections or “Stories” in order to be seen by a wide audience for up to 24 hours (posts that disappear after 10 seconds are only visible to your “friends”) While Snapchat does allow for short text-based posts, it’s best suited for visual content.
What’s more, the site’s algorithms are designed to highlight the most relevant content for your followers, meaning that you can expect to see a significant increase in views and potential for engagement.
The popular microblogging site that lets you share short messages and visuals is another excellent choice for visual content creators. Similar to Instagram, Twitter’s video streaming option allows you to post up to 60 seconds of “Videos, photos, and GIFs with sound,” which makes it ideal for both short- and long-form visual content.
What’s more, Twitter’s algorithms are designed to surface the most relevant content for its users, meaning that you’re likely to see a significant jump in followers and engagement as soon as you start using the site. However, it’s important to note that the site’s video streaming option is less advanced than other sites’, meaning that visual content that’s too complex or overwhelming may not be as successful on Twitter as on other video streaming sites. Simply put, Twitter is best suited for visual content that’s short, simple, and easy to understand.
Vine
Similar to Snapchat, Vine is a highly visual social media platform that allows you to post a wide variety of short-form visual content, including: - - 6-second long “Videos” - - “GIFs” that are 12-second long - - “6-second vines” that are essentially short videos Vine is another excellent choice for visual content creators.
What’s more, the site’s algorithms are designed to surface the most relevant content for its users, meaning that you can expect to see a significant increase in followers and engagement as soon as you start using Vine as a video streaming platform. However, similar to Twitter, Vine’s video streaming option is less advanced than other sites’, meaning that you may have to simplify and shorten your visual content in order to ensure that it’s as effective as possible on the site.
As you can see, the world of video streaming is extremely diverse, and each platform offers something a little bit different when it comes to advantages and disadvantages. Depending on your goals and content, you may choose to use more than one site as your primary source of content — in fact, this is often the best way to make sure that your content reaches as many people as possible.
With that being said, no matter which site you choose, you can expect to see an increase in followers and engagement as soon as you start using video streaming as your primary platform for content delivery.
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