The Top 5 Ecommerce Platforms

Ecommerce is the fastest-growing segment of digital commerce. Worldwide ecommerce sales are projected to grow more than 20% annually through 2021, reaching $2 trillion in annual sales by that time.

And with good reason — ecommerce presents a great opportunity for businesses of all sizes. An online presence gives companies a way to sell their products directly to consumers and remove intermediaries, which can lower costs and drive up profits. It also reduces the risk of investing in new inventory, store locations, or other physical assets.

The demand for ecommerce platforms is growing rapidly as more businesses begin implementing them. Ecommerce platforms help streamline many processes related to ecommerce sites, including inventory management and order processing.

They may not be the most exciting part of creating an ecommerce site, but they’re a crucial one that can make your life much easier and your business more efficient.

Topic Index
  1. What is an ecommerce platform?
    1. Why use an ecommerce platform?
    2. How to choose the right ecommerce platform for your business?
    3. 3 platforms for selling online
    4. 2 platforms for managing product data
    5. 1 platform for running ads and marketing campaigns
    6. 1 platform for warehouse automation and fulfillment

What is an ecommerce platform?

An ecommerce platform is a technology solution that allows retailers to host and manage their online presence. It typically includes a web storefront that handles online sales, payment processing, inventory management, customer relationship management (CRM), email marketing, and more.

It may also include integration with third-party software like shipping software, analytics software, and accounting software. Some ecommerce platforms are entirely hosted and managed by the company providing the software. Others offer a software-as-a-service (SaaS) model, where the platform is hosted remotely by the vendor and accessed through a web browser.

An ecommerce platform can help retailers and brands increase sales by providing a user-friendly web storefront that connects to their existing inventory and business systems. It also makes it easy to add new products and make changes to pricing, inventory, and other key elements of the business as needed.

Why use an ecommerce platform?

Ecommerce platforms are designed to help retailers take advantage of the efficiencies of ecommerce. In other words, they streamline the processes needed to run a successful online store. An ecommerce platform has the potential to help your business grow by adding products, managing inventory, and making it easier to complete online sales.

If you’ve been thinking about starting an ecommerce shop, consider using an ecommerce platform as a way to manage the transition from offline to online sales.

Some of the top reasons to use an ecommerce platform include:

  • Easy product and inventory management. Ecommerce platforms offer inventory management and product sourcing functionality, which can help reduce the amount of time and effort spent on these tasks.
  • Easy product listing. Ecommerce platforms are designed to help retailers take advantage of the efficiencies of ecommerce. In other words, they streamline the processes needed to run a successful online store.
  • Integrates with your existing systems. Many ecommerce platforms integrate with your existing systems, like your CRM and financial systems, to automate many processes, like sales and order tracking.

How to choose the right ecommerce platform for your business?

Whether you’re looking for a hosted solution or an on-premises solution, there are a number of factors you should consider when choosing an ecommerce platform. The type of business you operate, the amount of revenue you bring in annually, and the amount of inventory you have all have an impact on the type of platform you choose.

Here are some things to consider when choosing an ecommerce platform:

  • Customer experience. First and foremost, you need to select a platform that will give your customers the best experience possible. This includes easily finding your products, as well as finding information about products and ordering those products online.
  • Your business goals. What are the goals of your business? Are you looking to grow sales? Or are you trying to minimize costs? Before selecting a platform, think about your overarching business goals and how each platform will help you reach those goals.
  • Integration. It’s important to select an ecommerce platform that will integrate with your existing systems. This could include your financial systems, inventory management systems, and CRM. In many cases, the platform will offer a host of integrated apps that can help you manage your business. This is especially important if you’re looking for a hosted solution.
  • Scalability. How quickly will your business need to grow, and how much capacity do you have for growth? You’ll want to select a platform that has the capacity for growth and that can be easily updated as your business grows.

3 platforms for selling online

  1. Shopify. Shopify is one of the most widely used ecommerce platforms. It’s a hosted solution that’s easy to set up and manage. It includes a variety of features that allow you to sell online and manage your store, like an easy-to-use website builder, a wide selection of free and premium apps you can add to your store, and more. It also includes a wide selection of themes and design options you can use to create a unique look for your online store. Shopify is an open platform that allows you to sell products from any manufacturer, so you don’t have to worry about finding and listing products in your store. When you use Shopify, you’re partnering with a company that has been around since 2006.
  2. Bigcommerce. Bigcommerce is a hosted ecommerce solution that offers a range of features, including marketing tools, inventory and ordering management, and payment processing. It also has a wide selection of apps that allow you to customize your store based on your business goals and needs. Bigcommerce is an open platform that allows you to sell products from any manufacturer.
  3. Magento. Magento is a hosted ecommerce solution that offers a wide selection of features and functionality, including marketing tools and an easy-to-use shopping cart. It’s a flexible platform that can be customized to fit your business needs. While it can be a great ecommerce solution for many businesses, it’s also one of the more challenging platforms to set up and manage.

2 platforms for managing product data

  1. Tradedash. Tradedash is a cloud-based ecommerce solution that offers features like product catalog management and inventory management. It also features product content management, product marketing tools, and inventory visualization, among other tools that help you manage data associated with your products. It is an open platform, so you can sell products from any manufacturer. Tradedash offers an easy-to-use interface with a wide selection of integrations, including Amazon.
  2. Demandware. Demandware is a hosted ecommerce solution that offers a wide selection of features, including product catalog management and inventory management. It also includes product content management, product marketing tools, and inventory visualization, among other tools that help you manage data associated with your products. Like Tradedash, it is an open platform, so you can sell products from any manufacturer.

1 platform for running ads and marketing campaigns

  • Shopify. Shopify is a full-service ecommerce solution that lets you run ads and marketing campaigns from the same platform where you manage your store and sales. It features a wide selection of built-in marketing tools and allows you to manage all of your marketing campaigns from one platform. It’s a hosted solution that’s easy to set up and manage. It’s also easy to select the tools you want to use and then select the level of access each person on your team has.
  • Bigcommerce. Bigcommerce also offers a wide selection of built-in marketing tools and features that let you manage ad campaigns from the same platform where you manage your store and sales. It offers a variety of built-in marketing tools and allows you to manage all of your marketing campaigns from one platform. It’s a hosted solution that’s easy to set up and manage. It’s also easy to select the tools you want to use and then select the level of access each person on your team has.
  • Magento. Magento is a full-service ecommerce solution that lets you run ads and marketing campaigns from the same platform where you manage your store and sales. It features a wide selection of built-in marketing tools and allows you to manage all of your marketing campaigns from one platform. It’s a hosted solution that’s easy to set up and manage. It’s also easy to select the tools you want to use and then select the level of access each person on your team has.

1 platform for warehouse automation and fulfillment

  • Shopify. Shopify’s managed warehouses allow you to outsource your warehouse and fulfillment operations to one of its partners. The warehouses also allow you to outsource your order fulfillment operations. - Bigcommerce. Bigcommerce’s managed warehouses allow you to outsource your warehouse

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