TikTok or YouTube: Which platform pays creators more?

Creators on social media platforms continually face decisions about where to post their content. Some creators are willing to sacrifice potential views if they think a platform will pay them more for their effort. But which one pays creators more?
This article will explore the compensation policies at both TikTok and YouTube and whether or not one platform is a better fit for your brand as a creator. Read on to learn the details and make an informed decision about where you should upload your content.

Topic Index
  1. YouTube
    1. Tik Tok - Short for 'Tiny Video'
    2. How much do YouTubers make?
    3. Tik Tok payouts
    4. YouTube payouts


YouTube is the world's largest video streaming site. Users upload billions of hours of video every year, and YouTube has paid out billions of dollars in revenue to creators.

YouTube has been around since 2005, which gives it a huge advantage over Tik Tok. It has a built-in community of viewers and an established brand. It's a household name among online consumers and has a huge advantage over other platforms when it comes to discoverability.

YouTube boasts billions of views every month and is available in a large number of countries.

As a creator, there are several ways to make money on YouTube.

  1.  You can earn money from ad revenue: Viewers see ads before or during your video, and you receive a percentage of the ad revenue.
  2.  You can earn money from merchandise sales: You can create your own brand and sell branded merchandise (such as T-shirts) through your channel.
  3.  You can earn money from paid memberships: You can give your viewers access to exclusive content and other benefits by charging a monthly fee.
  4.  You can earn money from crowdfunding: You can host a crowdfunding campaign on the YouTube platform to raise money for a project or cause.

Tik Tok - Short for 'Tiny Video'

Tik Tok is a video-sharing app where users can create short videos and share them with friends. It was created in 2016 by Chinese billionaire Chen Blanfu as a short-video version of the popular Chinese app Weibo. Tik Tok was acquired by Chinese entertainment company ByteDance in 2018. Tik Tok was later rebranded as Tik Tok in 2019 to remove any Chinese association; the new name is meant to signify the app's simplicity and allow it to be recognized outside of China.

Because Tik Tok is a newer platform than YouTube, it has a lower reach. But Tik Tok is particularly popular with younger audiences and has a strong presence in Asian markets.

Tik Tok creators earn money from ad revenue and influencer marketing. Tik Tok uses a cost-per-thousand (CPM) model to determine ad prices; in other words, you earn $X for every 1,000 views your video gets. Tik Tok also allows brands to sponsor videos, which means creators can be paid to feature branded content in their videos. Tik Tok creators have the option to charge a fee for paid memberships to access exclusive content. Tik Tok does not have any crowdfunding features, but it does allow users to tip content creators with virtual currency.

How much do YouTubers make?

The amount you can earn from YouTube depends on a number of factors, including view count, watch time, and the type of ads running on your video.

The YouTube Partner Program is open to all interested users, regardless of age, location, or experience level. The requirements to become a member include having a Google account, being over the age of 18, and owning a valid credit card. You can also apply to become a YouTube Partner through YouTube Spaces, which are open to creators in certain locations.

YouTube also posts revenue expectations for creators, but these numbers are based on average performance. You are not guaranteed to make this much each month, but you can use these figures to set goals for your brand and track your progress.

You can also use online calculators like this one to estimate your potential earnings.

Tik Tok payouts

Tik Tok does not publicly disclose its payment policies. Tik Tok has been accused of offering lower revenue shares than other platforms, such as Instagram and YouTube. Tik Tok has also faced criticism for setting up offices in countries with low tax rates, allowing the company to pay a lower percentage of revenue to creators.

Tik Tok has addressed these concerns by promising to pay creators more in the future and opening offices in higher-tax countries. But Tik Tok has not shared any specific details about how much creators can expect to earn on the platform.

YouTube payouts

YouTube offers creators a revenue share that changes based on the type of ad shown before or during your video.

Ad revenue splits for YouTube videos are as follows:

  •  Standard ads: You receive 55% of the ad revenue from standard ads shown before or during your video.
  •  Endscreen ads: You receive 60% of the ad revenue from endscreen ads that appear at the end of your video.
  •  Sponsored content: You receive the full amount paid by the advertiser for sponsored content that appears in your video.

You can also earn money from YouTube Red and Super Chat, paid memberships that give viewers exclusive access to content, special badges, and other benefits.

You earn a percentage of the amount paid by users, with a minimum payment of $100. You can also earn money from crowdfunding campaigns hosted on YouTube. You receive the full amount paid by backers.

Tik Tok and YouTube are two of the most popular social media platforms. While they each have their own perks and drawbacks, they both provide a great way to get your content out there.

No matter which platform you choose, keep in mind that the content you post should be something you're proud of. Creating great content that engages your audience is the best way to earn their attention and keep them coming back for more.

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