What factors make a video go viral?

People love watching videos online. In fact, a report from Google and Ipsos Media CT revealed that 71% of global internet users watch online videos weekly, and this is expected to grow. People love viewing videos so much that some businesses have even made it their primary focus. For example, the world-famous YouTube uploaders – PewDiePie and Logan Paul – make their living uploading video clips on the internet.

It’s no surprise then that more businesses are creating video content to stand out in the crowded digital space. Videos are an excellent way to connect with customers and potential customers on a personal level, as they can showcase your company culture or give viewers insight into who you are as a person beyond what social media can provide. Here are 10 ways you can take your video content strategy to the next level by going viral.

Keep your content short and sweet

The average attention span among consumers has decreased in recent years, and video content is no exception to this rule. According to a study by Vidyard, the average attention span for online content (including video) is just eight seconds. This means that you have eight seconds to hook your viewer and make them want to keep watching.

This means that you have to be concise and to the point when it comes to what you’re trying to say. What makes viral content go viral is that it’s short and sweet, but it has a strong hook. You want to be able to grab the attention of the viewer with your first few lines of dialogue, otherwise, they’ll lose interest and click away.

Use emotional triggers

To create viral video content, you want to find an emotional trigger that will make viewers feel an intense, passionate connection to your content. This is a quick, easy way to make sure that your video goes viral.

Most commonly, you’ll want to connect with your viewers on an emotional level by eliciting an empathetic response. The easiest way to accomplish this is by using a person-to-person conversation. You can discuss a problem that people face in their everyday lives, or you can discuss an issue that you feel strongly about.

Add a call-to-action

A call-to-action (CTA) is a direct request that you make to the viewer of your video. It’s a way for you to include your viewers in the conversation, and it’s a powerful way to make sure your video goes viral.

The best way to add a CTA to your video is to make sure that your content has an objective. For example, if you’re trying to promote your new online course, then your video content should be focused on telling your viewers about the course.

Show behind-the-scenes footage

Visuals are an excellent way to convey information in a way that’s easy to understand and memorable. However, not all visuals are created equal.

When you’re creating viral video content, you want to use visuals that have a double meaning. This means that your visuals should tell a story and are not only a nice visual that you can add to your video, but they should also have some relevance to what you’re trying to talk about.

Feature your product or service

Whether you’re creating a commercial or a funny video clip, one of the easiest ways to make your video go viral is to feature your product or service.

One way to do this is to create a commercial that showcases your product in a lighthearted way. You can showcase your product in a funny context, such as pairing it with something unexpected, or showing an unlikely group of people using your product.

Another way to feature your product in a viral video is to create a customer testimonial video. Create a video that showcases one of your customers talking about their experience with your product or service.

Produce high quality video content

If you want your video to go viral, you need to make sure that it looks professional. A high-quality video will help you to stand out from other businesses that are creating mediocre content.

Start by making sure that your lighting is correct. The best way to do this is to have a single light source coming from behind the camera. This will help to eliminate shadows, thereby creating a consistent look.

Make sure that you have a clean backdrop. A simple solid-color backdrop is best, as it will allow the focus to be on you and your video.

Finally, make sure that your audio is clean and clear. You can do this by recording your audio in an untreated space or using a microphone designed to filter out background noise.

Add easy to see branding

One of the best ways to make your video go viral is to include branding in it. This can be done in a number of ways, but the easiest way to do it is to simply include your company name at the beginning and the end of your video.

One way to do this is to create a title overlay, where your title (and possibly your company name) is written across the top of your video. If you’re creating a commercial or other type of video, you can also add your branding to the end of your video, such as putting your company name in the corner of the screen. This simple addition can help make your video go viral.

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Videos are an excellent way to connect with customers and potential customers on a personal level, as they can showcase your company culture or give viewers insight into who you are as a person beyond what social media can provide.

When creating viral video content, you want to make sure that you follow the 3 S’s – simple, short, and sweet. Make sure that your videos are concise, have a strong hook, and are easy to consume. Additionally, make sure that you feature your product or service in your video and that it looks professional.

If you want your video to go viral, you need to make sure that it’s high quality and that it has easy to see branding. With these tips, you can make sure that you create viral video content that your audience can’t ignore.