What is the most popular video type on YouTube?

The top-viewed videos on YouTube are also the most popular types of videos. Comedy, Beauty, Gaming, Music, and Vlogging are some of the most popular video types among viewers. These content niches tend to have large followings across all video platforms.

There’s no one exact formula for creating a hit video; however, these five content niches tend to be the most popular among viewers and creators. Each category follows a universal theme that is likely to resonate with your intended audience.

Regardless of what type of videos you create, it's important to understand what your audience wants to see from you. Understanding your target audience will help you tailor your content to their needs and interests so that they’ll keep coming back for more.

Comedy Videos

Comedy videos are incredibly popular on YouTube. You may have heard the term “comedy gold” before. A common phrase used to describe the most popular comedy videos on the platform.
The most popular comedy videos tend to be more on the satirical side.

Rather than a straightforward skit or gag, satirical comedy uses irony and incongruity to make a point. This makes these videos incredibly enjoyable to watch. However, they are also much more difficult to create.

Video ideas for this category include parodies, skits, and sketches. Popular topics include pop culture references, current events, and social issues.

Beauty Videos

Viewers love watching beauty videos from their favorite YouTubers. In fact, beauty videos are one of the most popular video types on YouTube. There are many different types of beauty videos. Each can be grouped into one of two categories: tutorials and hauls.

A tutorial is a one-off video where you teach your audience how to recreate an aesthetic look. A haul video is when you show your audience your latest beauty purchases.

One of the best ways to create a beauty video is to build on an existing trend. For example, you could create a tutorial on how to achieve a certain look. Then, add your personal spin to the video. You can discuss the inspiration behind the trend and how you would apply it to your own look.

Gaming Videos

Gaming videos are incredibly popular on YouTube. This is perhaps due to the large number of gaming YouTubers out there.

Both Let’s Play videos and game reviews are popular gaming video types. If you decide to create a Let’s Play video, you’ll want to choose a game that has a large fan base. Similarly, if you decide to create a game review, you’ll want to choose a game that has both positive and negative feedback.

Game reviews allow you to give your opinion on a specific game and its pros and cons. Let’s Play videos allow you to create a visual story while playing a game. Once you’ve chosen the type of gaming video you want to create, you’ll want to choose a game. Be sure to choose a game that you enjoy enough to play for an extended period of time.

Music Videos

If you enjoy music and have a creative side, you might be interested in creating a music video for your favorite song. You can either create a music video for a song that already exists or create your own original music.

If you choose to create a music video for an existing song, you’ll want to choose a track that is relevant to your target audience. You’ll also want to make sure you get permission to use the track in your video.

Let’s say you’re a YouTuber with a large following of gamers. You could create an original song that incorporates the spirit of gaming. Then, incorporate your audience and their interests into the lyrics.

Vlogging Videos

Vlogging videos are incredibly popular on YouTube. You can either decide to create new vlog content or convert your existing blog content into video format. You can choose a variety of topics to create vlogging videos. Common topics include beauty, fitness, travel, lifestyle, and more.

If you decide to create vlogging content, you’ll want to choose the vlogging video type that best suits your interests. Let’s say you enjoy travelling and want to create vlogging content around that topic. You could create destination-specific videos. Alternatively, you could create a travel diary-style vlogging series.

These five content niches account for the majority of YouTube views. Whether you want to create a comedy skit or review the newest game on the market, there’s a niche for you. These are some of the most popular video types on YouTube.

Whether you decide to create a satirical skit or a travel vlog, you’re likely to create a hit video. The only thing left to do is to get started.