What is the Value of a Facebook Follower?

In the world of social media, follower numbers are visible indicators of popularity. In this digital age, marketers see follower counts as an important marketing asset and measure success by how many followers a brand has. The more followers, the better, right? Not necessarily…
The question is: What is the value of a Facebook follower? How do you know if someone is really a follower or just another fake account with no real person behind it? It’s important to understand that not all followers are created equal. There’re different types of followers and each one of them has its own value for your business. Let’s review some important points about the value of a Facebook follower.

Topic Index
  1. What’s the value of a Facebook follower?
  2. How to measure the value of a Facebook follower?
  3. Fake followers
  4. Influencer followers
  5. Group/Event Organizer followers

What’s the value of a Facebook follower?

The value of a Facebook follower is determined by the type of follower. Every social media platform has its own unique audience and type of users. On Facebook, each follower has a different value depending on the type of follower. The value of a Facebook follower can be determined by the following factors.

  •  Reach - The number of people who can see the content that was posted.
  •  Engagement - The number of likes, comments, shares and clicks on a post.
  •  Influence - The number of people influenced by the content posted by a specific person.
  •  Loyalty - How long a specific person is engaged with your content.

How to measure the value of a Facebook follower?

The best way to understand the value of a Facebook follower is to analyze the engagement rate of each follower. Engagement includes likes, comments and shares. A good engagement rate can show that a specific follower is really interested in your content. A low engagement rate can show that a specific follower is not really interested in your content. It’s important to look at the average engagement rate of all your followers.

  •  Reach - To measure the reach of your Facebook follower, you should check the number of people who can see your posts. Facebook allows you to check this metric by going to Insights and clicking on Reach.
  •  Engagement - To measure the engagement of your Facebook follower, you can check the number of likes, comments and shares on each post. There are various ways to measure engagement. You can use the following Facebook tools.
  •  Facebook Insights - You can go to Insights > People to see the number of likes, comments, shares and clicks on each post.
  •  Facebook Pixel - The Facebook Pixel can help you track the average engagement rate of your posts. You can also use the Pixel to create lookalike audiences and measure the value of your Facebook ads.
  •  Facebook Live - Live videos are a great way to engage with your followers. Live videos show a high engagement rate and help you build a strong following.
    Facebook Analytics - You can use Facebook Analytics to see the average engagement rate of your followers.

Fake followers

Fake followers are created by bots, and these accounts have no real person behind them. It’s very common for people to buy fake followers for their accounts to appear more popular and increase their social media presence.
There are 3 main types of fake followers.

  •  Profile Whore - This type of fake account can be identified by an unusually low number of posts, likes, and comments. Profile Whores are usually operated by bots and are used to inflate the number of followers of a specific account.
  •  Bro Whore - This type of fake account is similar to the profile whore. The main difference is that a bro whore posts more content and has a higher engagement rate.
  •  Follower Whore - This type of fake account usually has a high number of followers and posts very low-quality content. Follower Whores usually use clickbait articles, product review scams, or fake giveaway scams to trick followers into giving them their personal information.

Influencer followers

An influencer is someone with a loyal following and a lot of engagement with their content. Influencer followers are highly engaged with your content and positively influence their followers.

If you’re working with influencers, then their engagement rate is a good indicator of their value. The higher the engagement rate, the more valuable they are. A high engagement rate can also help you measure your own engagement rate and improve your content quality.

Group/Event Organizer followers

Group/Event Organizers are people who have their own Facebook groups. These people have a large number of engaged followers who are constantly posting and asking questions.
The engagement rate of your posts is a good indicator of their value. The higher the engagement rate, the more valuable they are.

Customer-only followers usually like your posts and engage with your content, but they don’t like or comment on your posts. They’re not really interested in engaging with your posts, but they’re passively following your content.

The best way to measure the value of a Facebook follower is to understand their engagement rate, type of engagement and the length of time they have been following your page. A high engagement rate, positive type of engagement and a long-term engagement shows that these followers are valuable for your business.

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