Why are YouTubers so popular and what strategies do they use to make money?

You guys probably know some YouTubers personally, or you’ve at least heard of them. The online video platform is becoming increasingly popular among famous people and normal users. There are many different types of YouTubers out there, each with their own approach to monetizing their channel. Some are mostly focused on making money, while others seem to be more interested in keeping things as a hobby.
We all know that fame isn’t free, but how much money do these famous people make? What other strategies do they use to make money? Keep reading to find out more!
What are some ways YouTubers make money?
There are many different ways that YouTubers make money. Here are a few -
- Ad Revenue - YouTube ads are the most popular way for YouTubers to make money. The more people who are watching, the more money they can make from ad revenue. This is particularly popular for gaming YouTubers, who often make an entire video out of playing a single game.
- Affiliate marketing - This is when a YouTuber promotes a product and gets a commission if someone buys it through their link. It’s sort of like being an online salesman, and one of the most common ways to make money on YouTube.
- Selling Merchandise - A lot of YouTubers have their own merchandise, like t-shirts, hoodies, and more. These items are often linked to the channel somehow, like being emblazoned with the host’s name.
- Sponsorship - When a company hires a YouTuber to promote their product, it’s called a sponsorship. When the YouTuber is promoting a product that they get paid for, it’s called an endorsement. YouTubers often make money by partnering with companies and promoting their products.
- End card videos - The end card is the card that shows up at the end of a video. It’s a great place for YouTubers to put links to their other content or their website. End card videos are a great way for YouTubers to make money from their videos.
How much money do YouTubers earn?
There are many factors that go into calculating how much money YouTubers make. Some people make more than others, but the average is roughly $2 per 1,000 views. In order to make a living off of YouTube, you will have to have a lot of views, but it is certainly possible.
- There is no set amount that YouTubers make per view. This number will change depending on what country you’re in, how many people are watching, and many other factors.
- YouTubers who are partnered with the site make more money. Partners get a share of the ad revenue generated by their videos, so they earn more when people watch more videos.
- The average YouTuber makes $2 per 1,000 views, so if your video gets 1 million views, that’s $2,000. If you have 10 million views on a video, you could make $20,000.
End Card Videos - ECV
An end card video is a great way for YouTubers to make money from their videos. It’s basically a card at the end of a video that links back to the host’s other videos or website.
- If someone watches your video all the way to the end and then clicks on the end card, they’re probably really interested in your content. This means they’re much more likely to visit your website or click on another video of yours.
- This means that you can use your end card to link to paid offers, like selling a product or giving away a freebie. You can also use it to link to paid websites, like your own podcast, merchandise store, or paid blog posts.
- An end card video is a great way to make money from your YouTube videos.
Freeware and Premium Tools
YouTubers often review and promote freeware, which is free software. Some of these programs aren’t free at all, but the hosts don’t tell you that. When you click the link to download it, you’re taken to a sales page. In exchange for deceiving their viewers, these hosts get a percentage of the sales.
- But what if you want to download the same freeware? It costs money! In some instances, the host will offer a “premium” version of the software for a one-time fee. That’s how the host makes money.
- If you see a YouTuber promoting a program that’s both free and has a premium version, it’s likely that they have a partnership with the company. This means that the host gets a percentage of the sales, while the company still gets the majority of the profits.
Bloggers Ads Reselling
There are many blogs that make money off of ads. When a host posts an ad on their blog, they generally get paid per click. Sometimes they only get paid per impression, but that’s less common.
- When a blogger posts an ad, they’re selling that ad space to a company. That company pays the blogger for posting the ad on their site, and the blogger makes money off of it.
- Many YouTubers make money by reselling ads from blogs. The host will visit a bunch of blogs that post ads, hoping to find ones that are related to their niche. The host will then buy the ads, and put them on their own YouTube channel.
- This is a great way to make money. Not only do bloggers make money off their ad space, but YouTubers make money off the same ads.
Youtube is a great platform to make money, but it can be difficult to get noticed on the platform. If you follow these strategies, you’ll be well on your way to becoming a successful YouTuber and making money from your videos.
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